Free shipping on all orders over $35 in the U.S.!

Prada Launches New Youthful Scent

 
17

Are you ready for a sweet treat this September? Prada's launching Prada Candy, a completely different scent for the Italian power-fashion line. "Prada has the ability to reinvent itself when it wants to and Miuccia [Prada] wanted to make a bold statement with this launch,” says José Manuel Albesa, chief brand officer of Puig, Prada's scent licensee. “This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.”

The third fragrance in Prada's scent pillar (after Amber and Infusion d'Iris) combines notes of musk with Laotian benzoin and caramel. 

The pink, black, and gold bottle references the geometric and graphic aesthetic of the Art Deco era, but in a more modern and feminine color palette. The outer box features a drawing of a blonde girl, illustrated by artist François Berthoud. “The Prada Candy packaging is a new incarnation of the Prada Candy femininity, inspired by the ad campaign and the bottle design,” says Maine de Biran, regional VP of Puig North America. “The striking cartoon illustration actually evokes the packaging of '50s beauty products.”

The line includes an eaux de parfum (in two sizes), and a bath and body collection. This scent will premiere in the U.S. late summer, then launch in Europe, Asia, and the Middle East through September. Latin America will launch the scent in Spring 2012.

Prada Candy Eaux de Parfum

  • Prada Candy Eaux de Parfum - 1.7 oz., $80
  • Prada Candy Eaux de Parfum - 2.7 oz., $108 

PRADA Candy Body Lotion

  • Prada Candy Body Lotion - 5 oz., $50

PRADA Candy Shower Gel

  • Prada Candy Shower Gel - 5 oz., $42

PRADA Candy Body Scrub

  • Prada Candy Body Scrub - 6.75 oz., $75
Story source and image courtesy of wwd

Featured Products

Featured Brands