Editorial
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The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
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The 7 Best Eye Shadow Palettes for the Holidays
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
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Best Holiday Gifts for People That You Don’t Know Too Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
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Best Beauty Gifts for Each Zodiac Sign on Your List
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
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10 Thoughtful Beauty Gifts Under $30 for Everyone on Your List
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
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10 Stocking Stuffers That Will Outshine the Big Presents
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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You’ll Actually Save Money by Buying These Limited Edition Sets
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
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Meet My Holy Grail Products for Locking in Smooth, Hydrated Skin
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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Why Breast Care Belongs in Beauty: The SAVOIR Story
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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The Ultimate Beauty Gift Guide: Budget vs. Luxe Picks for Everyone
Beauty gifts that impress whether you’re saving or splurging.
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How Your Skin Changes In Your 30s—And What to Do About It
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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5 Tips to Protect Your Skin from Heavy Halloween Makeup
Transforming into your favorite look shouldn’t come at the expense of your skin. Here’s how you can keep your complexion glowing, healthy, and irritation-free during spooky season.
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6 Unique Halloween Makeup Costumes for 2025
These punny, makeup-driven tutorials help you stand out—no store-bought costume needed.
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Dry Cleansing 101: What It Is and Why It Works
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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How to Recreate HUNTR/X Makeup for Halloween
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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Trick or (Beauty) Treat: Halloween Gifts Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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What to Buy from Allure’s Best of Beauty 2025
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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The 5 Lip Shades Everyone Will Be Wearing This Fall
We found 5 lip shades you’re sure to fall in love with this season.
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Squalane vs. Hyaluronic Acid: What’s the Difference?
Let’s break down what squalane and hyaluronic acid really do for your skin.
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