Trends
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Matcha for Skin: The Beauty Benefits Worth Knowing
Matcha has officially moved beyond the latte. Discover why this antioxidant-rich ingredient keeps turning up in skincare and haircare.
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7 Fall 2026 Makeup Trends We’re Wearing This Season
Discover the season’s standout looks, including blurred lips, molten metallics, and unexpected color.
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The Anti-Blush Makeup Trend Makes a Case for Muted Cheeks
Blush isn’t going anywhere. But now it’s getting softer and a little harder to detect.
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Blue Mascara Is the Low-Commitment Makeup Trend to Try Now
Blue mascara is back, giving lashes a subtle shot of color that works for festivals, concerts, vacations, and beyond.
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Margot Robbie’s “Wuthering Heights” Makeup Is All About Windswept Blush
Here’s how to recreate the flushed-cheek, real-skin look at home.
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Why the Halo Lip Is the Most Flattering Lip Trend Right Now
Forget crisp liner. The halo effect is all about blurred edges, soft dimension, and an effortlessly fuller-looking lip.
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Cool-Toned Makeup That Flatters Every Skin Tone
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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Trend Forecast: 2026 Is the Year Color Comes Back
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Rediscovering the Joy of Makeup for Makeup’s Sake
From hyper-personalized feeds to the rise of minimalist aesthetics, today’s beauty landscape is missing the creative chaos that once defined it.
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The New Lipstick Effect: Why Self-Care Is the Ultimate Beauty Splurge
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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SACHEU Beauty Lip Stain: Everything You Need to Know About the Viral $12 TikTok Product
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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The One-And-Done Eye Shadow That Does It All
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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THE TikTok-Viral Beauty Gifts and Trends to Shop This Year
Shop the viral products that deserve the hype—and would make A+ gifts.
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Red Blush Is the New Pink, Thanks to RMS Beauty
Have we been sleeping on the most-flattering blush shade all along? Contrary to popular belief, the right shade of red can serve as a universally-flattering neutral.
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A Very Demure, Very Mindful Makeup Routine for Fall 2024
We don’t do too much. We’re mindful and cutesy with this makeup routine.
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3 Ways to Make Brat Green Makeup Surprisingly Wearable
This bold shade is dominating beauty right now, and we have three easy ways to make it your own.
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5 Ways To Wear 2024’s Biggest Color Trend
The color of the moment is—*drum roll please*—yellow. From soft butter yellow to rich mustard, there’s a shade for everyone to try.
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The Trick To Getting Boyfriend Blush Right
I couldn’t fathom how a lower blush placement could be flattering on any face shape. Little did I know, I actually ended up liking it and it’s become my new summer look—but only when done right.
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5 Products Makeup Artists Used for Penelope’s Transformation in Bridgerton Season 3
Want Pen’s flawless skincare prep and makeup look? Here are five products that contributed to her striking glow.
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Turns Out—Broccoli Belongs in Your Makeup Kit
These may just be the most *organic* looking freckles you could draw up.
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