Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship in 1997 and a product line in 2000. Soare was first to introduce the Golden Ratio Eyebrow Shaping Method, which has gone on to become a modern beauty essential. Anastasia Beverly Hills creates prestige cosmetics—including cult-classics like Brow Wiz, Contour Kit, and Liquid Lipstick—that have earned numerous accolades and a passionate fanbase. ABH is committed to cruelty-free product formulation, testing, and development.
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