Auric—meaning derived from gold—is redefining “modern luxury” beauty. Founded by beauty influencer Samantha Ravndahl, the brand lives by “golden together”—committed to inclusivity, sustainability, and conscious quality. They develop high-quality, versatile products you’ll actually use, released slowly enough that you’ll remember you bought them. Enjoy ethically-sourced raw ingredients and packaging that’s either refillable, reusable, or easily recycled. They’re making room for everyone to thrive—in their own way.