Jared Leto is New Face of Hugo Boss Fragrance


jared leto fragrance deal

Actor and rock star Jared Leto (who will always be Jordan Catalano to us) will star in ad campaign for new scent: Hugo Just Different

The actor and front man for the band 30 Seconds to Mars also takes over as the face of Hugo Man, previously repped by Jonathan Rhys Meyers. TV and print campaigns for both scents starring Leto will roll out globally in July. Hugo Just Different, which also will be launched this summer, is described by the company as a “fresh and unexpected” scent.

Leto is known for hard-edged films including “Fight Club” and “Requiem for a Dream,” but had his breakthrough as a TV teen heart-throb in the Nineties show “My So-Called Life.”

“Hugo inspires men to succeed through creativity, which is something I’ve aimed for my entire career,” said Leto on Tuesday.

Story source: WWD/ Image: justjared.com