What’s the Deal With Caviar Hair Treatments?


All right, I’ll confess: I have a borderline unhealthy obsession with sushi. Well, there’s a healthy component (all those omega-3 fatty acids), but maybe not quite so healthy for my wallet. Omega-3s in our diet help to support healthy skin, hair, and nails. And it turns out that these “healthy fats” might benefit hair when applied topically, too! Luxury brand Alterna, well-known for its hemp-based hair line, believes in the power of fish roe so much that they created an entire collection of caviar-based hair products. Is caviar a hair care miracle ingredient? Does it make your hair smell … fishy? We take a closer look.

About the caviar

Turns out that caviar is chock-full of good-for-you substances. According to Alterna, the breakdown includes 26% proteins, which are essential for skin and hair cell metabolism and hydration. Lipids make up about 14% of caviar, and restructure the natural lipid layer of hair—which reduces water loss in hair (and skin) at the surface level, so that locks stay hydrated. The mineral content—including sodium, potassium, phosphorus, magnesium, and calcium—is high, and that helps to fortify hair fiber. Lastly, vitamins (like D, A, E, B12) help provide antioxidant and environmental protection.

What’s used in the line is caviar extract. Alterna Director of Research and Development Cat DeCeglie told us its sourced according to the CITES convention concerning animal and vegetable species protection—to avoid uncontrolled fishing of sturgeons, the eggs used come from a Siberian sturgeon (Acipenser Baerii) breeding farm in France. It’s worth noting that this differs a bit from caviar-inspired treatments like Kérastase’s Chronologiste, which is made with pearls that are created in a lab to “mimic the structure of caviar.”

Our pick: Alterna Caviar CC Cream

Remember when CC Cream bumped BB out of the spotlight? Inevitably, CC hair products followed suit. The double C’s in complexion products usually stand for “color control” or “color correction”—but in the Alterna Caviar CC Cream 10-in-1 Leave-In Hair Protector, CC has nothing to do with color, but instead “Complete Correction.” Like a CC for the face, the product is designed to work as a one-step, do-it-all. The multitasking hydrator–styling cream promises 10 key benefits including smoothing, adding shine, protecting against heat, reducing breakage, preserving color, and guarding against UV damage.

After towel-drying, I applied the cream to my damp hair and styled as usual—dryer and straightener (I know, I know!). My locks were shinier and more manageable than ever, and a pump of the cream on the ends to seal the deal left a super smooth finish. You’d never know I’d been so sadistic with the heat tools! It’s a great option if you don’t want a bunch of products cluttering up your routine, not to mention your bathroom. Oh, and don’t worry—not a whiff of fishiness.

So what do you think? Would you put this delicacy on your head?

Photo: Image Source