Editorial: Behind the Scenes
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Sonia G. Wins Three 2025 European Product Design Awards and Celebrates the Artisans Behind the Work
Mr. Fujimori Uematsu of KOYUDO and Kazuma Iwata’s teams brought centuries of Japanese craft to the 2025 European Product Design Award, and took home three wins.
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The Inspiration Behind Oribe’s Bold 2024 Holiday Collaboration with Thandiwe Muriu
Muriu’s creative vision is deeply rooted in her African heritage, and this year’s collection encapsulates a profound sense of community, joy, and cultural pride—all symbolized through her unique designs.
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The Beautiful Tale Behind the Koi and the Lotus
The very personal story behind Sonia G’s new beautiful Maki-e series brushes.
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Watch as Wayne Goss Walks Us Through the Luxury Eye Collection
In this video, Wayne Goss talks us through the Luxury Eye Collection and shares some tips and tricks to create easy (yet still gorgeous) eye looks.
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Video: The Luxury Eye Collection from Wayne Goss
Wayne Goss is back at it with new makeup—and this time, it’s all about the eyes.
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Big News: Wayne Goss Launches His Makeup Line
Watch the video to see Wayne reveal his new collection of lip products.
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Everything We Know About Shane Dawson and Jeffree Star's Makeup Collection
Here’s the tea on Shane Dawson’s trending docu-series, “The Beautiful World of Jeffree Star.” Follow along as we recap the making of the Conspiracy Palette and more!
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The Reason Oribe’s Holiday Collection Doesn’t Need Gift Wrap: Block Shop Textiles
More on how this dreamy collab came to fruition and the inspiration behind the stunning packaging.
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Discover the Magic Behind Benefit’s Precisely, My Brow Pencil
This brow pencil is magic, and we’re ready to discover the secret behind it. You coming?
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Beautylish & Billy B Go To The Makeup Show!
This annual Makeup Show Los Angeles, Beautylish joins in with Billy B! GET FABULOUS~
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Face Charts Part 1: Create a Winning Look
Makeup Artist James Vincent talks about the power of face charts.
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Behind the Scenes of the Beautylish Shop!
Beautylish Boutiques have finally arrived, and we’re so excited to invite everyone inside! Keep reading for a behind the scenes peek at what it takes to launch a shop.
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Designer Gerlan Marcel Gives Beautylish a Fresh New Logo
Love our new look? Meet Gerlan Marcel, the visual maven behind our fresh new logo. We caught up with the designer for a behind-the-scenes peek at her process, and learned how she took inspiration from a half-shaven eye brow.
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Behind the Scenes with Billy B!
Exclusive! Keep reading to sneak a peek at the makeup guru's new photo shoot with country singer Maggie Sajak.