Editorial
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See How This Viral Primer and Setting Spray Duo Locks in a Smooth, Oil-free Base
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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Meet the Brand Pioneering Beauty Breast Care
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Save or Splurge? A Two-Tier Beauty Gift Guide
Beauty gifts that impress whether you’re saving or splurging.
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How Your Routine Should Change In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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5 Expert Tips for Minimizing Skin Damage from Halloween Makeup
Transforming into your favorite look shouldn’t come at the expense of your skin. Here’s how you can keep your complexion glowing, healthy, and irritation-free during spooky season.
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Easy, Punny Halloween Costumes You Can Create With Makeup
These punny, makeup-driven tutorials help you stand out—no store-bought costume needed.
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The Cleansing Trick That Keeps Your Skin Soft
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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HUNTR/X Halloween Tutorial: Derpy, Zoey, Mira, Rumi Makeup
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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Trick or (Beauty) Treat: Send Your Friends New Makeup This Halloween
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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12 Award-Winning Beauty Essentials to Shop from Allure’s Best of Beauty 2025
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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5 Fall-Ready Lip Picks to Try Now
We found 5 lip shades you’re sure to fall in love with this season.
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Why Every Routine Needs Squalane and Hyaluronic Acid
Let’s break down what squalane and hyaluronic acid really do for your skin.
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Upgrade Your Hair Care Routine with the Best Shampoo and Conditioner Bars for Every Hair Concern
Dive into an eco-friendly era of hair care with shampoo and conditioning bars that tackle concerns ranging from damage to dullness.
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The 5 Best Sea Salt Sprays for Beachy Waves
When a trip to the beach isn’t in the cards, these sea salt sprays give you tousled texture at home.
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Blush 7 Ways: Which Is Right for You?
From formulas to shades, discover which blush type is right for your face shape.
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How a Fashion Designer Built the Makeup Brush Brand Everyone’s Talking About
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
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Explore the Skin and Hair Perks of Superfruit Watermelon
Here’s why watermelon deserves a place not just on your plate, but in your skin and hair care routine too.
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Plum Oil: An Unsung Fruit Ingredient With a Cornucopia of Skin Benefits
Great for skin types ranging from sensitive to dry to acne-prone, it’s safe to say that plum oil is pretty powerful.
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Find Out Which Anna Sui Beauty Product You Are in Honor of Her Birthday
In celebration of the legendary designer’s big day, take this quiz to help you find your perfect match from her statement-making beauty collection.
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