Editorial
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Face Primers: What to Know Before You Cover Up
Tips on how to shop for the best base for your base makeup.
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The Lack of Beauty Trends: Why Everyone’s Makeup Looks the Same
From hyper-personalized feeds to the rise of minimalist aesthetics, today’s beauty landscape is missing the creative chaos that once defined it.
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5 Beauty Rituals for a Low-Maintenance Week
These self-care staples save time, money, and mental bandwidth—so you can focus on the week ahead.
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Top Tools with Sonia G. and Takashi Matsuzaki
The makeup brush expert talks to makeup artist Takashi Matsuzaki and gets his faves.
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Priming 101: Danessa Myricks’s Skincare-First Approach for Every Skin Type
These are the exact primer combinations she recommends for oily, dry, and combination skin—and they seriously work.
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A Botanical Breakthrough: Inside Saint Jane Beauty’s Vegan Snail Mucin
See how this plant-powered formula mimics snail mucin’s hydrating and plumping benefits—without compromising clean beauty values.
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Taking the Mystery Out of Retinol Application
From when you should incorporate retinol to your skincare routine to how, we’re spilling all the secrets.
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Everything You Need To Know About the Skin Savior—Ectoin
From locking in moisture to defending against environmental stressors, here’s why this amino acid is worth the hype.
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Fungal Acne Explained: What It Is & Isn't
Small, itchy bumps that won’t budge? It could be fungal acne.
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Natural Deodorant Not Working? Try a Probiotic Formula Instead
Turns out, good bacteria can help neutralize odor, support skin health, and keep your underarms in balance.
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Sonia G. Asks: Top Brushes with Gudrun P.
The brush maker’s biggest fans and friends hand pick their favorites.
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Is It Really Okay to Skip Toner?
Turns out, toning *could be* a skippable step in your routine.
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7 Must-Have Beauty Products That Are Basically Spring Cleaning for Your Skin
Clean up your beauty routine with these skin-purifying products.
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The Rise of Mood-Boosting Beauty: Self-Care for Uncertain Times
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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María Catalá’s Mission to Create Brushes That Actually Work
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
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Freshen Up Mid-Air With These 5 Skin and Hair Care Picks
Don’t skip out on hair and skincare while airborne. Here are 5 ways to keep up your routine while in flight.
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Hypochlorous Acid Benefits: Why This Antimicrobial Powerhouse Belongs in Your Routine
Like hand sanitizer for your skin—fighting acne, soothing inflammation, and strengthening the barrier, all without irritation.
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5 Best Scalp Treatments for Itchy, Irritated Scalps
We’re sharing our favorite products to calm, soothe, and cleanse your scalp.
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Wayne Goss’ Limited-Edition First Edition F1 Brush—Revealed
Watch as Wayne Goss unveils his highly anticipated limited-edition First Edition F1 Brush.
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6 Easy Ways to Use 100% Pure Castor Oil for Head-to-Toe Care
Why juggle multiple skin and hair care products when castor oil does it all—for less? Swap the skincare clutter for castor oil and watch the benefits (and savings) add up. Streamline your beauty routine with this all-in-one powerhouse oil.
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