Stories
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Christmas, Clearasil, and Holiday Breakouts
Is your skin going to regret that glass of eggnog?
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Counter Confidential: Lash Application is More Dangerous Than You Think
These pretty little things might seem harmless, but applying false lashes at the beauty counter can be more dangerous than it looks.
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Social Experiment: The Makeup Counter
Ever had a negative experience shopping for makeup when you weren’t actually wearing any? Find out what happens to a barefaced Jasmine when she visits the makeup counter.
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Going Grape: Nature’s Most Powerful Beauty Ingredient
Grapes are more than just a sweet snack, they contain some of the highest amount of antioxidants in the plant world! Click through to check our our favorite products and learn why this berry is worth more than its weight in gold.
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Cosmetic Collectibles: Jason Wu's Fashion Royalty Dolls
Find out why Jason Wu’s Fashion Royalty dolls up the ante on beauty collectibles.
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Social Experiment: Street Makeup Mistakes
Ever looked in the mirror and realized you’ve spent all day with lipstick on your teeth—and nobody bothered to tell you? Beautylish Community Manager Jasmine hits the street with the embarrassing makeup mishap and discovers how strangers really react.
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Operation Prom: Makeup for a Cause
Beautylish Community Manager Jasmine donates her time as a makeup artist for Operation Prom, helping teens fulfill one of their prettiest rites of passage!
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Every Mother Counts
Every Mother Counts is raising awareness of the problem of maternal mortality and let's you know how you can help.
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Counter Confidential: Mascara MacGyver
Colored mascara has taken over the beauty counters, but when a bright hue isn’t available, improvisation is key! Read more to find out about the phenomenon that’s caused this Agent to come up with some crafty solutions!
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Brown Girl Beauty: Empire State of Mind
Dre Brown is back and declaring love for her adopted home of New York City. Keep reading to find out more about NYC's unique brown beauty style, from Harlem's "uptown blowout" to Brooklyn's emerald green pedicures.
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Counter Confidential: The Bachelorette Party
A great night out with your girlfriends can happen anywhere, including the makeup counter! Check out these great ideas from our Undercover Beauty Agent for an unconventional bachelorette party you’re bound to remember forever.
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Counter Confidential: The Green Queen
Don’t we all want a beautiful glow that’s faster (and safer!) than roasting in the sun for hours? Spray tans and bronzers are a great option, but our Undercover agent tells us why less is definitely more with a fake bake.
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Counter Confidential: Extra Crispy
Adding soft curls with hair appliances at your beauty counter can instantly transform your look, but think twice before using these professional grade tools on your hair. Our insider agent tells us about a devastating conclusion at her counter.
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Healing Japan, One Face at a Time
How can you use makeup to help others? Read the heartwarming story of one Japanese woman who found a way to inspire earthquake victims through beauty.
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Counter Confidential: For the Love of Lips
Customers do some crazy things especially if they’re afraid of germs. Keep reading to discover the woman bought 13 different lipsticks because she was afraid to use the testers.
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Social Experiment: Dr. Seuss' The Lorax
Day after day, she walks with ease, not a care in the world of what people see. She’s bright, funky, and ready for a whirl, but what’s in store for this quite peculiar girl? Beautylish’s Jasmine shares the tale of how she walked about the streets of San Francisco with hair and makeup inspired by Dr. Seuss!
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Counter Confidential: Unintentional Shoplifting
Customers who decide to make their own testers using live merchandise are actually committing a security violation. Unintentional "shoplifting" has serious consequences.
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Counter Confidential: Buyer's Remorse
Impulse buys aren't that out of the ordinary, but having a customer return a half empty bottle seems a little suspicious. Our Undercover Beauty Agent tells us about a customer with a serious case of buyer’s remorse.
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Social Experiment: Scarlet Fever!
A hot crimson lip or a bright blush on your cheeks are two classic ways to celebrate Valentine’s Day. But what about a bold, fiery eye color? Beautylish’s Jasmine test drives using scarlet in two dramatic runway-inspired makeup looks, to find out which effect will most interest the opposite sex.
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Social Experiment: The Morning After
We’ve all done the walk of shame at one time in our lives, and this week Beautylish’s Jasmine takes the bullet and spends one workday in last night’s party makeup. Find out what happens to her as she braves the streets in smudged eyeliner and flaking glitter!