Trends
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Meet Allure’s Best of Beauty Award Winners for 2021
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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NYFW 2021: Get TOM FORD’s Beauty Look
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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3 Best Celebrity Makeup Looks for Halloween 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Best Pop-Culture Halloween Makeup Looks
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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The Best Shades of Blush for Fall
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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I Tried Soap Brows and I'm Never Going Back
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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Lip Filler Is Out, This New Lip Trend Is In
This groundbreaking trend is about to change the beauty world as we know it.
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4 Makeup Trends That’ll Brighten up Your Time at Home
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
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5 Best Makeup Trends for Prom 2020
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
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Exclusive: 8 New Beauty Trends You Need to Know About
New year, new beauty trends! Here’s everything you can expect to see in 2020.
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Cue The ‘90s Nostalgia: Gloss Is Back
Keep your lips glowing and nourished this summer with our roundup of the hottest new lip glosses.
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Trending Hairstyles You Should Try This Spring
From wispy bangs to shag layers, you’re about to see these four hairstyles all over your Instagram feed.
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Trend to Try: How To Rock Straight Eyebrows
First came the boy brow. Now, it’s the straight brow. Here are some tips from a makeup artist for faking the latest Korean-born trend: straight-across eyebrows.
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Beauty Riot! Makeup or … Ski Mask?
The ski mask could very well be the biggest beauty breakthrough we’ve seen all year!
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3 Digital Magazine Apps Worth Trying
These apps are a quick and easy way to keep up on your favorite periodicals, get beauty inspiration, and reduce paper clutter!
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Japan’s Latest Beauty Trend: Paying Money To “Ruin” Your Teeth
Japan is known for creating some of the most over-the-top beauty trends. One of the more recent ones? The snaggletooth.
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5 Cruelty-Free Makeup Lines We Love
Clueless about where to find cruelty-free makeup? Here are five of our favorite lines that don’t test on animals!
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The Season’s Best Makeup Colors
Pumpkin season is upon us. Here are a few of our favorite autumnal makeup shades for rich fall looks.
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Neutrals Have Never Been So Pretty! Here's How You Wear 'Em
The chicest new shades for fall? Creams, khakis, caramels, browns, and every beige in between. Here are three different ways to try out the look.
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