Trends
-
5 Floating Liner Looks Based on Eye Shape
Here’s how to execute the floating liner look on your eye shape.
-
Recreate Eckhaus Latta’s NYFW F/W 2022 Hair With Oribe
Whether you have long strands or a short cut, here’s how you can recreate the runway-ready looks with Oribe.
-
Tutorial: Recreate Altuzarra’s Runway-Ready Hair at Home
Confirmed: effortless, undone hair is in, and you can create the look at home.
-
Meet Allure’s Best of Beauty Award Winners for 2021
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
-
Get the Look: TOM FORD Beauty at NYFW 2021
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
-
Celebrity-Inspired Eye Makeup for Halloween 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
-
4 Easy Halloween Makeup Looks for a Virtual Party
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
-
The Best Shades of Blush for Fall
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
-
Soap May Be the Trick to Perfectly Set Brows
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
-
The Lip Trend That’s Taking Over 2020
This groundbreaking trend is about to change the beauty world as we know it.
-
Skip the Netflix Binge and Perfect These 4 Fun Makeup Trends
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
-
Prom Makeup Featuring Spring 2020 Trends
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
-
Top 8 Beauty Trends for 2020
New year, new beauty trends! Here’s everything you can expect to see in 2020.
-
Summer’s Top 6 New Lip Glosses
Keep your lips glowing and nourished this summer with our roundup of the hottest new lip glosses.
-
-
Trending Hairstyles You Should Try This Spring
From wispy bangs to shag layers, you’re about to see these four hairstyles all over your Instagram feed.
-
Trend to Try: How To Rock Straight Eyebrows
First came the boy brow. Now, it’s the straight brow. Here are some tips from a makeup artist for faking the latest Korean-born trend: straight-across eyebrows.
-
Beauty Riot! Makeup or … Ski Mask?
The ski mask could very well be the biggest beauty breakthrough we’ve seen all year!
-
3 Digital Magazine Apps Worth Trying
These apps are a quick and easy way to keep up on your favorite periodicals, get beauty inspiration, and reduce paper clutter!
-
Japan’s Latest Beauty Trend: Paying Money To “Ruin” Your Teeth
Japan is known for creating some of the most over-the-top beauty trends. One of the more recent ones? The snaggletooth.
Popular in Trends
-
Trends
Fall 2026 Makeup Trends: Velvet Skin, Smoky Eyes, and Moody Color
-
Hair
-
Trends
-
Trends
-
Trends
-
Trends
-
Hair
-
Trends
-
Trends
-
Products