Trends
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This Creamy TOM FORD Shadow Quad Was Made for You
Take the quiz to find out which TOM FORD eye shadow quad best matches your personality.
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Try These 5 Duochrome Floating Liner Looks
Here’s how to execute the floating liner look on your eye shape.
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Recreate Eckhaus Latta’s NYFW F/W 2022 Hair With Oribe
Whether you have long strands or a short cut, here’s how you can recreate the runway-ready looks with Oribe.
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The Secret to Altuzarra’s NYFW 2022 Hairstyles: Oribe
Confirmed: effortless, undone hair is in, and you can create the look at home.
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Allure Best of Beauty 2021: This Year’s Top Picks
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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Get the Look: TOM FORD Beauty at NYFW 2021
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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Celebrity-Inspired Eye Makeup for Halloween 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Easy Halloween Makeup Looks for a Virtual Party
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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Get the Perfect Fall Flush with These Blush Shades
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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How & Why to Try the Soap Brow Trend
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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Trends
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This Lip Trend Is About to Break the Internet
This groundbreaking trend is about to change the beauty world as we know it.
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Eyes
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4 Makeup Trends That’ll Brighten up Your Time at Home
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
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No Prom, No Problem: Makeup for a Virtual Party
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
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Trends
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8 Trends That Will Change the Beauty Industry This Year
New year, new beauty trends! Here’s everything you can expect to see in 2020.
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6 New Lip Glosses Perfect For Summer
Keep your lips glowing and nourished this summer with our roundup of the hottest new lip glosses.
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Hair
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Trending Hairstyles You Should Try This Spring
From wispy bangs to shag layers, you’re about to see these four hairstyles all over your Instagram feed.
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Brows
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Trend to Try: How To Rock Straight Eyebrows
First came the boy brow. Now, it’s the straight brow. Here are some tips from a makeup artist for faking the latest Korean-born trend: straight-across eyebrows.
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Trends
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Beauty Riot! Makeup or … Ski Mask?
The ski mask could very well be the biggest beauty breakthrough we’ve seen all year!
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Trends
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3 Digital Magazine Apps Worth Trying
These apps are a quick and easy way to keep up on your favorite periodicals, get beauty inspiration, and reduce paper clutter!