Trends
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Why Blue Mascara Is the Summer Makeup Swap Worth Trying
Blue mascara is back, giving lashes a subtle shot of color that works for festivals, concerts, vacations, and beyond.
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How to Do Flushed Makeup (The “Wuthering Heights” Way)
Here’s how to recreate the flushed-cheek, real-skin look at home.
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Inside the Halo Effect: The Diffused Lip Look Redefining Fullness
Forget crisp liner. The halo effect is all about blurred edges, soft dimension, and an effortlessly fuller-looking lip.
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Why Everyone Is Switching to Cool-Toned Makeup (And How to Try the Trend)
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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Trend Forecast: 2026 the Year Bold Color Makes a Comeback
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Are We All Wearing the Same Face? Inside Beauty’s Identity Crisis
From hyper-personalized feeds to the rise of minimalist aesthetics, today’s beauty landscape is missing the creative chaos that once defined it.
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The New Lipstick Effect: Why Self-Care Is the Ultimate Beauty Splurge
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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Perfect Your SACHEU Lip Stain Application: Tips, Tricks & Secrets for Long-Lasting Color
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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The One-And-Done Eye Shadow That Does It All
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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TikTok-Viral Gifts for Alllll the Beauty Lovers on Your List
Shop the viral products that deserve the hype—and would make A+ gifts.
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RMS Founder Brings Red Blush to the Forefront
Have we been sleeping on the most-flattering blush shade all along? Contrary to popular belief, the right shade of red can serve as a universally-flattering neutral.
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Very Mindful, Very Demure Makeup
We don’t do too much. We’re mindful and cutesy with this makeup routine.
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3 Fun Ways to Experiment with Brat Green
This bold shade is dominating beauty right now, and we have three easy ways to make it your own.
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5 Ways To Wear The Standout Shade of Summer 2024: Yellow
The color of the moment is—*drum roll please*—yellow. From soft butter yellow to rich mustard, there’s a shade for everyone to try.
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The Secret To Getting the Boyfriend Blush Trend Right
I couldn’t fathom how a lower blush placement could be flattering on any face shape. Little did I know, I actually ended up liking it and it’s become my new summer look—but only when done right.
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Recreate Penelope’s Beauty Transformation in Bridgerton Season 3
Want Pen’s flawless skincare prep and makeup look? Here are five products that contributed to her striking glow.
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Why Is Everyone Adding Broccoli to Their Makeup Kits?
These may just be the most *organic* looking freckles you could draw up.
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Oil as an Exfoliator? The Internet May Be On To Something
Similar to oil pulling for teeth, this trend is based on the belief that oil serves as a magnet to gently pull impurities from the skin. Read on to see if it works.
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Why the Hyaluronic Acid and Vaseline Trend Gave Us Mixed Feelings
I tried the latest trend for plump lips—layering hyaluronic acid and vaseline.
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Update Your Makeup Routine With These 6 Trending Colors for Spring 2024
From butter yellow to steel gray, update your beauty routine to match the season’s hottest hues.
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