Editorial: Behind the Brand
-
This Former Fashion Executive Is Rethinking the Supplement Shelf
Meet Medea Juhasz, the founder behind Herbalore, who’s swapping complicated supplement routines for a more streamlined approach to feeling your best.
-
From Korean Head Spa to BASE-K: A New Approach to Scalp Care
BASE-K Founder Kristin Lim Duckworth explains why scalp care shouldn’t be reserved for flakes, oiliness, or irritation.
-
Why BiotechBeauty Is the Makeup Brand Dermatologists and Beauty Lovers Can Agree On
Alanna Tran built BiotechBeauty® on one question: exactly how do we know a product works? The answer involves real clinical testing, microbiome science, and makeup that pulls double duty.
-
Behind Three EPDA Wins: Sonia G. and the Artisans Who Brought the Designs to Life
Mr. Fujimori Uematsu of KOYUDO and Kazuma Iwata’s teams brought centuries of Japanese craft to the 2025 European Product Design Award, and took home three wins.
-
MOB Beauty on Clean Beauty, Conscious Formulas, and Less-Waste Makeup
In our sustainability spotlight, MOB Beauty co-founder Alisha Gallagher talks packaging waste, clean-washing, refillable makeup, and why progress beats perfection.
-
Why Body Care Is the Next Frontier in Beauty
A founder’s journey back to her body inspired a ritual-driven glow balm designed to reconnect skin and self.
-
How a Fashion Designer Built the Makeup Brush Brand Everyone’s Talking About
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
-
How María Catalá Is Raising the Bar on Vegan Beauty Tools
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
-
The Deep History of Sonia G’s Newest Brush Set
The story behind Sonia G.’s latest makeup brush set and her collaboration with one of Japan’s most respected brushmaking families.
-
Wayne Goss The Collector’s Edition: A Sneak Peek at the New Release
Get all the details about The Collector’s Edition before it launches.
-
Behind the Brand with Altesse Studio
We caught up with CEO Julia Tissot-Gaillard of Altesse Studio, which has thrived across six generations, mastering the art of brushmaking while staying ahead of trends.
-
Petals of Peace: How Fleurissent Transforms the Skin with Flowers
Fleurissent redefines skincare with a holistic approach, using flowers to bring peace, clarity, and radiance from within.
-
The Plum’s Potential: How Le Prunier Is Transforming Skincare
Plums have been a cornerstone of the Taylor family’s farming business for over 40 years. Here’s how the founders brought its remarkable health benefits to a new frontier—skincare.
-
How Vintner’s Daughter is Championing the Nutritional Skincare Movement
This approach speaks to an ancient truth: the skin, like the body, responds best to natural, unadulterated nourishment.
-
Vintner’s Daughter Founder April Garguilo Describes Their Slow Beauty Approach
In an industry that’s constantly churning out new, trendy products, Vintner’s Daughter takes pride in its ‘slow beauty’ approach.
-
Revealed: Wayne Goss The White Gold Collection
Get all the details about the The White Gold Collection before it launches.
-
Meet Pretti5—A Brand Inspired by the Founder’s Personal Skin Struggles
While Dorothy’s career thrived in a busy, metropolitan city, her skin did the exact opposite. Here’s how her personal skin issues inspired TCM-infused formulas.
-
Pure Culture Beauty is on a Mission To Make the Beauty Industry Cost-Efficient & Effective
Did you know three out of four people use skincare that isn’t right for their skin? Here’s how Pure Culture Beauty aims to make beauty more simple, cost-efficient, and effective.
-
Meet Sisley-Paris' Artist in Residence: Robin Black
From working with top fashion designers to creating her blog, Robin shares her beauty journey, rule-free makeup philosophy, and more exclusive content.
-
Behind the Scenes: Oribe’s 2023 Holiday Packaging Inspiration
Titled “Eternal Rituals”, the whimsical artwork showcases the role haircare has played in our daily life for centuries.
Popular in Behind the Brand
-
Behind the Brand
-
Behind the Brand
Mila Moursi: Hollywood’s Most Sought-After Skin Care Specialist
-
Features
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
Charlotte Tilbury: From World-Class Makeup Artist to Global Beauty Icon
-
Behind the Brand
-
Features
-
Behind the Brand
Behind the Brand: David Klasfeld of Obsessive Compulsive Cosmetics