Editorial: Behind the Brand
-
Wayne Goss Upgrades His First Brushes with a New Collection
The Goss Edit Collection is coming soon. Watch Wayne’s reveal video for everything you need to know.
-
How BeautyStat Went From Blog to Bestselling Brand
We chat with cosmetic chemist Ron Robinson about how 30+ years formulating products led to one of the buzziest skincare brands on the market.
-
Everything You Need to Know About Gua Sha
We asked SACHEU Beauty founder Sarah Cheung about gua sha, facial rolling, and why stainless steel is a better material for these buzzy skincare tools.
-
Pucker Up: An Insect-Free Red Lipstick Is Finally Here
Did you know about 1,000 beetles are crushed to make just one non-vegan tube of red lipstick?
-
Behind the Scenes: Sonia G.’s Houndstooth Collection
How Sonia G.’s limited edition collection of makeup cases came to life.
-
A Clean (& Sustainable) Beauty Brand To Try for Earth Day
Here’s how Caudalie is going beyond its all-natural vinotherapy formulas to foster more sustainable manufacturing and packaging practices.
-
Wayne Goss Reveals His New Bronzing Palettes
Get all the details about the The Radiance Boosting Face Palette before it launches.
-
How Vintner’s Daughter Hopes To Impact Your Skin (and the World) Positively
As a female-founded, women-owned business, they’re intentional in supporting organizations that protect, educate, and empower women and children.
-
Meet Sharon Chuter, Founder & CEO of UOMA Beauty
UOMA Beauty’s Sharon Chuter talks making change, inclusivity, and breaking into the beauty industry as a teenager.
-
Hourglass Sets a New Standard for Cruelty-Free Beauty
How Hourglass hopes to unlock the cages of wild animals in captivity and release them to sanctuaries.
-
Wayne Goss on Fighting Ageism in the Beauty Industry
Because beauty and makeup are for everyone—no matter your age.
-
Wayne Goss Launches New Eye Color Collection
Follow along for a first glimpse of The Luxury Eye Palette in Pearl Moonstone.
-
Inside the Luxury Eye Collection with Wayne Goss
In this video, Wayne Goss talks us through the Luxury Eye Collection and shares some tips and tricks to create easy (yet still gorgeous) eye looks.
-
Get a Sneak Peek at Wayne Goss’s New Eye Collection
Wayne Goss is back at it with new makeup—and this time, it’s all about the eyes.
-
Wayne Goss’s New Makeup Brushes, Revealed
Watch as Wayne Goss reveals the newest additions to his fan-favorite makeup brush collection.
-
Big News: Wayne Goss Launches His Makeup Line
Watch the video to see Wayne reveal his new collection of lip products.
-
COVID-19: Jouer Cosmetics Creates a New Product to Help Frontline Warriors
Jouer Cosmetics creates opportunities to help essential workers during the COVID-19 outbreak.
-
April Gargiulo, Founder of Vintner’s Daughter, Talks Women Supporting Women
We’re celebrating Women’s History Month with April Gargiulo, Founder of Vintner’s Daughter. Here’s how she translated the philosophy of wine making to natural skincare.
-
A Chat About Conscious Consumerism With Indie Lee
The natural skincare brand founder discusses the importance of transparency, conscious consumerism, and how YOU can ignite change in the beauty industry.
-
Sonia G. Talks Brushes, Blogging & Business
We’re celebrating Women’s History Month with makeup brush queen, Sonia G. Read more about her journey from IT architect to blogger, mother, and ultimately, founder and entrepreneur.
Popular in Behind the Brand
-
Behind the Brand
-
Behind the Brand
Mila Moursi: Hollywood’s Most Sought-After Skin Care Specialist
-
Features
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
Charlotte Tilbury: From World-Class Makeup Artist to Global Beauty Icon
-
Behind the Brand
-
Features
-
Behind the Brand
Behind the Brand: David Klasfeld of Obsessive Compulsive Cosmetics