New York Fashion Week, Fall 2011: Maybelline at Cynthia Rowley

February 11th, 2011: Sultry smoky eyes matched the dark, decadent dresses in Cynthia Rowley's fall 2011 fashion collection. "The inspiration for the beauty look at Cynthia Rowley was a sexy, trendy girl going out for the night," said Maybelline New York Global Makeup Artist Charlotte Willer. "We created a dramatic smoky eye. Eyeliner was our secret weapon!" Keep reading for more makeup tips from Maybelline New York Global Makeup Artist Charlotte Willer, the products she used at the Cynthia Rowley Fall/Winter 2011 fashion show, and more backstage photos!

FACE Maybelline at Cynthia Rowley Fall 2011

Fit Me! Foundation: Flawless skin created the perfect backdrop for this sultry evening look. For a second skin effect, Charlotte applied the foundation with her fingers, (like she was applying a moisturizer to the face).

EYES Maybelline at Cynthia Rowley Fall 2011

Line Express Eyeliner in Brownish Black: The first step of the smoky eye was applying this brown pencil all around the eye. Charlotte started at the upper lid line and continued all the way around the eye and also lined the inner rims.

Expert Wear Eyeshadow Quad in Chai Latte: Charlotte applied the dark brown shade in this palette all over the lid. She used the lighter brown color to blend the edges out and soften the look. Then she highlighted the inner corners of the eyes with the shimmery white shade. Finally, she lined the lower lid with gold to bring just a hint of light to this dark look.

Volum' Express the Falsies Mascara: Charlotte applied this volumizing mascara using a side-to-side (windshield wiper) motion to create a spiky lash effect.

LIPS Maybelline at Cynthia Rowley Fall 2011

Color Sensational Lipcolor in Beige Bombshell (new for Fall 2011!): Charlotte dabbed this pretty nude shade onto models' lips with her fingertip. Then she applied a second layer straight from the tube, but just on the center part of the lips.

Image courtesy of Style.com and Maybelline New York