Koh Gen Do

It all started 25 years ago, when Japanese actress Ai Saotome got fed up with her overstressed skin. Being on stage and on screen required a ton of makeup, not to mention a ton of product to take it all off. Saotome needed a more natural, non-irritating solution, so she created her own—and Koh Gen Do was born. The original innovative skin care line has since expanded to include a full range of high-performance makeup, all crafted from soothing Asian botanicals.