SACHAJUAN was launched in 2003 by the acclaimed Stockholm-based hairstyling duo Sacha Mitic and Juan Rosenlind. Minimalist in both design and philosophy, the luxe shampoos, conditioners, and other styling products have gained quite a following. Devotees swear by the line because it’s easy to use and it works—the proprietary blend of nourishing proteins and minerals extracted from sea algae actually repair hair fibers, leaving locks shiny, voluminous, and full of life.
Why We Love SACHAJUAN
“What made us true devotees were the results. Sachajuan products leave hair looking so natural—yet softer, shinier, and more full of life than ever.”
A head of healthy, smooth, shiny hair can work wonders for confidence, and if you haven’t experienced all of the above, SACHAJUAN is for you. The made-in-Stockholm line first caught our attention with its simple, unisex packaging, which is inspired by minimalist Scandinavian design (think clean typography and traditional glass apothecary bottles). But what made us true devotees were the results. SACHAJUAN’s cleansers, conditioners, and styling products leave hair looking and feeling so natural—yet softer, shinier, and more voluminous and full of life than ever. The two renowned stylists behind the line, Sacha Mitic and Juan Rosenlind, attribute that to what they call Ocean Silk Technology: the brand’s process of blending nourishing proteins and minerals extracted from sea algae with other active ingredients to create formulas for all types of hair. It’s a winning combination that actually repairs hair fibers without weighing down locks. The products are as luxe as they sound and favored in professional salons worldwide, but also foolproof to incorporate into your routine at home. And that’s what’s really central to the SACHAJUAN philosophy. Sacha and Juan want you to love their easy-to-use products, but more importantly, they want you to love your hair. As they’ve put it, the brand is about “making everyone’s hair life easier.” Why complicate things if you don’t have to?