Editorial: Sonia's Fude Corner
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Three EPDA Wins for Sonia G. and the Artisans Behind the Keyaki Kakishibu Brushes and Cranes over Mount Fuji Brush Holder
Mr. Fujimori Uematsu of KOYUDO and Kazuma Iwata’s teams brought centuries of Japanese craft to the 2025 European Product Design Award, and took home three wins.
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Top Tools with Sonia G. and Makeup Artist Tor Torre
In her continuing series, makeup brush entrepreneur Sonia G. speaks with successful MUA Tor Torre about his favorite brushes.
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Top Tools with Sonia G. and Séverine F.
Brushmaker Sonia G. asks friends and fans: which are your favorites?
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Top Tools with Sonia G. and Takashi Matsuzaki
The makeup brush expert talks to makeup artist Takashi Matsuzaki and gets his faves.
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Sonia G. Asks: Top Brushes with Gudrun P.
The brush maker’s biggest fans and friends hand pick their favorites.
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The Deep History of Sonia G.’s Newest Brush Set
The story behind Sonia G.’s latest makeup brush set and her collaboration with one of Japan’s most respected brushmaking families.
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Rotate! How One Habit Can Save Your Makeup Tools (And Some Money)
Want to preserve your precious makeup brushes? Listen to Sonia G.
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Sonia G. Pencil Brushes: The Details Behind the Design
Makeup Brush Maestro Sonia G. gives us the details on creating her eye detail brushes.
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The Koi and The Lotus: How Sonia G’s Beautiful New Brushes Came to Be
The very personal story behind Sonia G’s new beautiful Maki-e series brushes.
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The Definitive Guide on How To Clean Your Brushes
Makeup brush Expert Sonia G. gives us her expert advice on cleaning our most precious tools
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A Rare Interview with Top Makeup Brush Maker, Hakuhodo
Sonia G. interviews Hakuhodo to discover what goes into brushmaking
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5 Things You May Not Know about the Fusion Series Brushes
Brush expert Sonia G. gives you 5 reason why her Fusion series brushes make the grade
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An Ode to the Buffer Pro
Need another reason to love the Buffer Pro? How about the fact that it’s Sonia G.’s fave.
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Brush Anatomy 101: How a Brush Gets Damaged
Here’s how a brush is made and how it breaks down.
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How to Use Makeup Brushes with Liquids/Creams and Not Destroy Them
A guide on how to preserve your most precious tools, with fude expert Sonia G.
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The Secret World of Brushmaking: Sonia G. Takes Us Behind the Scenes
For the reissue of her classic Fundamentals line, makeup brush visionary Sonia G. gives us an exclusive tour.
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Best Makeup Brushes for Beginners by Expert Sonia G.
Flummoxed by makeup brushes? Let the reigning queen of brushes Sonia G be your guide.
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How to Start Your Fude Brush Journey
Sonia G. shares her tips on picking the right makeup brush for you
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There’s a Whole Town That’s Dedicated to Makeup Brushes
Visit the famous Japanese city where brushes reign supreme with Sonia G.