Cool-Toned Makeup That Flatters Every Skin Tone

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Photo: ©ohlamour studio / Stocksy

For years, makeup counters have leaned towards warm. From terracottas to burnt oranges and peachy nudes, the sunkissed, bronzed aesthetic was the tone. Now the pendulum has swung decidedly to cool.

We often talk about warm and cool tones in makeup when it comes to undertones, but the story doesn’t stop at foundation. There’s a full spectrum of cool-toned blushes, eye shadows, and lip colors that flatter every skin tone.

Cool-toned makeup is back, and it’s more wearable than its frosty past. The new wave of cool tones encompass a far more nuanced palette. Think ashy greys that add definition, soft taupes that create depth, romantic mauves that flatter nearly everyone, and rich plums that bring unexpected drama.

Ready to see for yourself? Here are our favorite cool shades for an undoubtedly cool look.

Lips

From liner to lipsticks, cool-toned shades can add crisp definition and depth.

Beautylish recommends:

Eyes

Arguably the most wearable way to try the trend, cool eye shades can range from neutral greys and taupes to pops of purples, pinks, and greens.

Beautylish recommends:

Cheeks

And perhaps the most unexpected way to incorporate the trend? Cool pinks and plums for a fresh, modern flush on every skin tone.

Beautylish recommends:

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