Bethenny Frankel to Launch Skinnygirl Skincare at Walmart

First cocktails, then books—now, skin care! Bravo Reality TV Star and serial entrepreneur Bethenny Frankel is expanding the Skinnygirl brand into beauty. Even though Bethenny sold Skinnygirl Margarita to Fortune Brands Inc.’s Beam Global for an estimated $100 million, she's still just as excited to continue expanding in different industries.

Bethenny's new endeavor, named Skinnygirl Face & Solutions and Skinnygirl Mommy, are reasonably priced (everything is $15 or under), and take a no-frills approach to skin care. “[Promises like] ‘you’re going to look like Heidi Klum in two days’ or ‘like you had a face-lift’ have always bothered me,” says Bethenny of the industry, "A $150 eye cream is ridiculous and absurd. I don’t make false promises.…I don’t want people to think in three days they’ll have no cellulite. That’s not going to happen.” Her goal is to make skin care as consistent and uncomplicated as possible.

The products are organized into four groups: lip treatments, face solutions, body solutions and gift sets. There’s also a Skinnygirl Mommy collection, appropriate for the new mommy of 14-month old Bryn. The line features a diverse selection for every woman: plumping lip gloss, detox face masks, gradual tanning body shimmer, and cooling foot spray (for moms!). Her bath gift sets feature a trio of shower gel, lotion, and scrub, retailing at $15. Walmart will slowly release the collection, starting with travel sets, November 2011—just in time for holiday shopping. The full range of products is expected to hit shelves by Christmas.

Her packaging and ingredients list are inspired by her brand aesthetic and background as a natural chef. Ingredients like caffeine energize while cranberry extract soothes irritated skin.

What gets Bethenny her flawless glow? "Consistency. I finally have good skin because I am consistent. I don’t worry about brands. I do buy brands that are not expensive, ones that don’t spend all the money on the packaging but on the ingredients inside.”

Photo and story source courtesy of wwd/Robert Mitra