New CK One Shock Campaign

Calvin Klein CK One Shock

Since launching in 1994, CK One Shock has been known for its controversial campaigns and universally loved fragrance. For Fall 2011, it's a new cast of players in the CK One Shock ads, which again utilize what the digital world has to offer (the last campaign saw models dancing in front of a video camera). Supermodel Lara Stone. DJ Alice Dellal, singer/songwriter Sky Ferreira, model/songwriterRuby Aldridge, supermodel Wang Xiao, model Herieth Paul, boxing champion Robert Evans, model Aaron Frew, model/rapperYuri Pleskun, musician Ian Mellencamp, artist Viggo Janason, and singer Tomo Aki Kurata all play a part in the new campaign. Keep your eyes out for more!