Since launching in 1994, CK One Shock has been known for its controversial campaigns and universally loved fragrance. For Fall 2011, it's a new cast of players in the CK One Shock ads, which again utilize what the digital world has to offer (the last campaign saw models dancing in front of a video camera). Supermodel Lara Stone. DJ Alice Dellal, singer/songwriter Sky Ferreira, model/songwriterRuby Aldridge, supermodel Wang Xiao, model Herieth Paul, boxing champion Robert Evans, model Aaron Frew, model/rapperYuri Pleskun, musician Ian Mellencamp, artist Viggo Janason, and singer Tomo Aki Kurata all play a part in the new campaign. Keep your eyes out for more!