Editorial
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Top Tools with Sonia G. and Gudrun P.
The brush maker’s biggest fans and friends hand pick their favorites.
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Does Every Routine Need a Toner?
Turns out, toning *could be* a skippable step in your routine.
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7 Best Products for Spring-Cleaning Your Beauty Routine
Clean up your beauty routine with these skin-purifying products.
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The Rise of Mood-Boosting Beauty: Self-Care for Uncertain Times
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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How María Catalá Is Raising the Bar on Vegan Beauty Tools
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
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Freshen Up Mid-Air With These 5 Skin and Hair Care Picks
Don’t skip out on hair and skincare while airborne. Here are 5 ways to keep up your routine while in flight.
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How Hypochlorous Acid Heals Breakouts, Soothes Redness, and Strengthens Skin
Like hand sanitizer for your skin—fighting acne, soothing inflammation, and strengthening the barrier, all without irritation.
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5 Best Scalp Treatments for Itchy, Irritated Scalps
We’re sharing our favorite products to calm, soothe, and cleanse your scalp.
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Wayne Goss’ Limited-Edition First Edition F1 Brush—Revealed
Watch as Wayne Goss unveils his highly anticipated limited-edition First Edition F1 Brush.
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6 Easy Ways to Use 100% Pure Castor Oil for Head-to-Toe Care
Why juggle multiple skin and hair care products when castor oil does it all—for less? Swap the skincare clutter for castor oil and watch the benefits (and savings) add up. Streamline your beauty routine with this all-in-one powerhouse oil.
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The Must-Have Vitamin for Healthy Hair
Turns out, vitamin A does way more than we thought.
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SACHEU Beauty Lip Stain: Everything You Need to Know About the Viral $12 TikTok Product
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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Confession: I've Been Using This Eyeshadow All Wrong (And It's Amazing)
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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Winter’s Hottest Hair Trend: Glass Hair
Glass hair may be one of the easiest trends to achieve at home, and it’s here to stay.
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9 Barrier-Loving Products to Slather on This Winter
The super-soothers are proven to repair, hydrate, and protect.
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Sonia G.’s Latest Collab is With a Legendary Japanese Brushmaker
The story behind Sonia G.’s latest makeup brush set and her collaboration with one of Japan’s most respected brushmaking families.
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Wayne Goss The Collector’s Edition: A Sneak Peek at the New Release
Get all the details about The Collector’s Edition before it launches.
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Get to Know Our 2025 Lucky Bag Artist: Julia Peng
Julia Peng blends her love of color, intricate details, and cozy vibes to create the exclusive artwork for this year’s Lucky Bag.
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Our 5 Favorite Berry Lipsticks for Winter
How to nail the lip color trend of the colder months.
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