Editorial
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4 Last Minute Halloween Makeup Looks Inspired by Pop Culture
No costume? No problem. Try these last minute Halloween makeup inspired by 2023’s pop culture and trends.
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3 Fall-Inspired Ombré Concealer Looks
With burgundy, berry, and latte tones percolating this fall, we’re putting a seasonal spin on this concealer trend.
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6 Trending Lip Picks for Fall 2023
We’re falling for latte hues, cherry red colors, and glossy finishes.
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Founder’s Fave: Why Sonia G. Loves the Buffer Pro
Need another reason to love the Buffer Pro? How about the fact that it’s Sonia G.’s fave.
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Anna Sui NYFW Spring/Summer 2024 Makeup
The makeup in Anna Sui’s NYFW collection sets trends for spring 2024 and features the brand’s upcoming product launches.
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How a Brush Gets Damaged
Here’s how a brush is made and how it breaks down.
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Can You Use Your Brushes with Creams and Liquids? Here’s What You Need to Know
A guide on how to preserve your most precious tools, with fude expert Sonia G.
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Try These Trending Moisturizing Techniques for Dry Skin
Slugging, moisture sandwich-ing, and flooding—we explain how to try these trending dry skin techniques.
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3 Things To Know Before Swapping Out Your Deodorant for Glycolic Acid
Everything you need to know about using glycolic acid as deodorant safely before putting it to the test.
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6 Hair Repair Treatments for All Kinds of Damage
No longer reserved for the salon, these effective products can transform your locks from the comfort of your home—what a time to be alive!
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Taking Cues From Barbie, Pink Makeup Is Here To Stay
Give your makeup routine a full pink-on-pink treatment suited for Barbie herself.
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7 Ways to Hydrate For Dry Skin Types
You’re 7 tips away from the most hydrated skin of your life.
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Beauty and the Beach: Find Your Best Summer Skin by the Water
The best skincare routine involves sun, sand, and salt water.
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The Secret World of Brushmaking: Sonia G. Takes Us Behind the Scenes
For the reissue of her classic Fundamentals line, makeup brush visionary Sonia G. gives us an exclusive tour.
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How to Use Cream Blush and Bronzer + Easy Summer Looks
Hot take: cream blush and cream bronzer are the only makeup products you need this summer. Here’s why.
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The Modern Take On Matte Lips Is Blurred
Lip textures are often slotted into either matte or glossy textures—but what if I told you the perfect in-between exists?
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Protect Your Hair This Summer With These 4 Updo Styles
These cute updos for pool and beach days will keep your hair protected from salt, sun, chlorine, and more.
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How to Choose the Best Makeup Brush For You
Flummoxed by makeup brushes? Let the reigning queen of brushes Sonia G be your guide.
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J.Lo’s Contour Secret Revealed: Kevyn Aucoin’s “Lightbulb” Technique
Because we’re all after her glowing complexion and snatched contour.
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Mermaidcore—a Beauty Trend That’s Shore To Stay
Beauty aficionados worldwide are embracing ocean-inspired color and glistening finishes. Here’s how you can get the look.
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Trends
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