Editorial
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Last Minute Halloween Eye and Lip Looks Inspired by 2023 Pop Culture Moments
No costume? No problem. Try these last minute Halloween makeup inspired by 2023’s pop culture and trends.
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3 Fall-Inspired Ombré Concealer Looks
With burgundy, berry, and latte tones percolating this fall, we’re putting a seasonal spin on this concealer trend.
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6 Lip Must-Haves for Fall 2023
We’re falling for latte hues, cherry red colors, and glossy finishes.
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The Buffer Pro: A Founder’s Fave
Need another reason to love the Buffer Pro? How about the fact that it’s Sonia G.’s fave.
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Anna Sui’s NYFW Collection “Octopus’s Garden” Highlights Underwater Inspiration for Spring/Summer 2024
The makeup in Anna Sui’s NYFW collection sets trends for spring 2024 and features the brand’s upcoming product launches.
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How a Brush Gets Damaged
Here’s how a brush is made and how it breaks down.
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Please Don’t Destroy: How To Use Your Makeup Brushes with Liquids and Creams
A guide on how to preserve your most precious tools, with fude expert Sonia G.
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Try These Trending Moisturizing Techniques for Dry Skin
Slugging, moisture sandwich-ing, and flooding—we explain how to try these trending dry skin techniques.
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Swap Out Your Deodorant for Glycolic Acid—but Only After Reading This
Everything you need to know about using glycolic acid as deodorant safely before putting it to the test.
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The Best At-Home Treatments To Reverse Hair Damage
No longer reserved for the salon, these effective products can transform your locks from the comfort of your home—what a time to be alive!
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Now Trending: Pink Makeup Inspired by Barbie
Give your makeup routine a full pink-on-pink treatment suited for Barbie herself.
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Dry Skin: 7 Tips for Ultimate Hydration
You’re 7 tips away from the most hydrated skin of your life.
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Beauty and the Beach: How Sun, Sand, and Salt Water Transform Skin
The best skincare routine involves sun, sand, and salt water.
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The Secret World of Brushmaking: Sonia G. Takes Us Behind the Scenes
For the reissue of her classic Fundamentals line, makeup brush visionary Sonia G. gives us an exclusive tour.
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Easy Summer Looks With Cream Blush and Bronzer
Hot take: cream blush and cream bronzer are the only makeup products you need this summer. Here’s why.
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Blurred Matte Lips Are All the Rage for Summer 2023
Lip textures are often slotted into either matte or glossy textures—but what if I told you the perfect in-between exists?
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4 Best Hair Updos for Summer
These cute updos for pool and beach days will keep your hair protected from salt, sun, chlorine, and more.
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Start Your Makeup Brush Journey with Tips from Sonia G.
Flummoxed by makeup brushes? Let the reigning queen of brushes Sonia G be your guide.
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J.Lo Swears by Kevyn Aucoin’s “Lightbulb” Contour Technique
Because we’re all after her glowing complexion and snatched contour.
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Dive Into the Trending Mermaid Beauty Aesthetic
Beauty aficionados worldwide are embracing ocean-inspired color and glistening finishes. Here’s how you can get the look.
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