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Benefit’s Secret Formula: How Precisely, My Brow Pencil Is Made


Benefit Cosmetics’ Precisely, My Brow pencil is truly magic, but the brand doesn’t want it to be mysterious. So, Benefit shared behind-the-scenes coverage with us to uncover the secret behind its too-good-to-be-true eyebrow pencil. What did we find? A beautiful combination of high-quality ingredients, excellent craftsmanship, mesmerizing machinery, innovative technology, and unparalleled attention to detail.

To start, the colored pigments, waxes and oils are mixed and triple-rolled for optimal blending and binding to create a waterproof, smudge-proof formula. The ultra-fine lead (measuring at 1.47mm) ensures detailed definition with strokes that look unbelievably natural and hair-like.

The design also doesn’t compromise durability. The lead can endure 25 times its weight without breaking (!). And every single batch is swatched, shade tested and x-rayed for quality assurance to avoid even the slightest inaccuracy. Finally, each pencil is hand-filled and hand-packed before being delivered to brow connoisseurs around the world.

Ready to fill, define, and transform your brows? Check out Benefit Cosmetics Precisely, My Brow Pencil.