Editorial: Style
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Matcha for Skin: The Beauty Benefits Worth Knowing
Matcha has officially moved beyond the latte. Discover why this antioxidant-rich ingredient keeps turning up in skincare and haircare.
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Fall 2026 Makeup Trends: Velvet Skin, Smoky Eyes, and Moody Color
Discover the season’s standout looks, including blurred lips, molten metallics, and unexpected color.
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After Years of Blush Blindness, “Anti-Blush” Is Taking Over
Blush isn’t going anywhere. But now it’s getting softer and a little harder to detect.
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Blue Mascara Is Back—And It's Easier to Wear Than You Think
Blue mascara is back, giving lashes a subtle shot of color that works for festivals, concerts, vacations, and beyond.
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The Best Products to Recreate Margot Robbie’s “Wuthering Heights” Makeup
Here’s how to recreate the flushed-cheek, real-skin look at home.
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Halo Lips: How to Master the Soft-Blur Lip
Forget crisp liner. The halo effect is all about blurred edges, soft dimension, and an effortlessly fuller-looking lip.
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The Chill Factor: Cool-Toned Makeup is Back
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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Trend Forecast 2026: Bold Color Is Back
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Beauty in the Age of Algorithms: Why Makeup Feels Less Joyful Now
From hyper-personalized feeds to the rise of minimalist aesthetics, today’s beauty landscape is missing the creative chaos that once defined it.
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The New Lipstick Effect: Why Self-Care Is the Ultimate Beauty Splurge
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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TikTok Made Me Buy It: SACHEU Beauty Lip Stain Review & Application Tips
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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This “Eyeshadow” Is My Secret Weapon for a Full Face in 5 Minutes
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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The Best TikTok-Viral Beauty Picks and Trends We’re Gifting
Shop the viral products that deserve the hype—and would make A+ gifts.
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Rose-Marie Swift’s Red Blush Revolution
Have we been sleeping on the most-flattering blush shade all along? Contrary to popular belief, the right shade of red can serve as a universally-flattering neutral.
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A Very Demure Fall Makeup Routine
We don’t do too much. We’re mindful and cutesy with this makeup routine.
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Brat Green Beauty: 3 Ways to Make This Trendy Shade Work for You
This bold shade is dominating beauty right now, and we have three easy ways to make it your own.
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5 Ways To Churn out Endlessly Trending Yellow Makeup Looks
The color of the moment is—*drum roll please*—yellow. From soft butter yellow to rich mustard, there’s a shade for everyone to try.
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The Most Flattering Way To Wear Boyfriend Blush
I couldn’t fathom how a lower blush placement could be flattering on any face shape. Little did I know, I actually ended up liking it and it’s become my new summer look—but only when done right.
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5 Products for Penelope’s Radiant Glow, Inspired by Bridgerton
Want Pen’s flawless skincare prep and makeup look? Here are five products that contributed to her striking glow.
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TikTok Found the Best Freckle Tool on the Market—and It May Already Be on Your Grocery List
These may just be the most *organic* looking freckles you could draw up.
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