Editorial
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Prevent Your Lipstick from Bleeding With These Products
Keep your lips(tick) sealed with these tips and tricks that prevent color feathering, bleeding, and fading.
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The Best Nude Lipstick Shades for Darker Skin Tones
Discover gorgeous lipstick shades that complement and enhance darker skin tones.
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CoQ10 Could Offer the Firm Skin You’re After
While retinol and vitamin C dominate conversations around anti-aging, CoQ10 may be the hero ingredient your routine is missing.
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3 Editor-Approved Ways to Reapply Sunscreen While Wearing Makeup
The truth is, sunscreen starts wearing off as soon as you put it on. Here’s how you can keep your skin protected throughout the day.
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Put It in Neutral: 6 Versatile Beige Lipstick Shades
This lineup of universally-flattering neutral lipsticks prove lips look better naked.
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Turns Out—Broccoli Belongs in Your Makeup Kit
These may just be the most *organic* looking freckles you could draw up.
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How to Clean Fude Makeup Brushes
Makeup brush Expert Sonia G. gives us her expert advice on cleaning our most precious tools
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The Easy Guide to Recycling Your Beauty Empties
Your cheat sheet to recycling empty makeup, skincare, and haircare packaging.
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How to Make Your Beauty Routine More Eco-Friendly
You can make your beauty routine more friendly to the planet without compromising. Here’s how.
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3 Step Guide for Dry Brushing Your Skin
Get the best skin of your life in under 6 minutes.
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10 Must-Have Spring Beauty Essentials 2024
From pastel eye colors to botanical-infused body oil, we round up this season’s freshest finds.
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Here’s How We Tested Our Skin Health, From the Couch
A comprehensive skin analysis from the comfort of your home in under 20 minutes. Here’s how it goes.
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Cake Eyeliners—Like Watercolor for Your Eyes
The unique formula is versatile and flexible, so you can go from precise tight lines to dramatic cat eyes in a snap. Plus, it dries to a matte finish with a long-lasting, smudge-proof wear—what’s not to love?
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A Beauty Editor Tries Oil Gritting To Answer All of Your Questions
Similar to oil pulling for teeth, this trend is based on the belief that oil serves as a magnet to gently pull impurities from the skin. Read on to see if it works.
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A Beauty Editor’s Mixed Feelings About The Hyaluronic Acid and Vaseline Trend
I tried the latest trend for plump lips—layering hyaluronic acid and vaseline.
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Meet Pretti5—A Brand Inspired by the Founder’s Personal Skin Struggles
While Dorothy’s career thrived in a busy, metropolitan city, her skin did the exact opposite. Here’s how her personal skin issues inspired TCM-infused formulas.
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6 Trending Makeup Colors for Spring 2024
From butter yellow to steel gray, update your beauty routine to match the season’s hottest hues.
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Why Makeup Artists Have Been Using Pink Setting Powder for Decades
Turns out, pink-toned powders help brighten the complexion and can be a gamechanger, especially for the under eye area.
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Spring Break Beauty Survival Guide
These customized packing lists will help you decide what makeup and skincare you’ll need this spring break no matter where you’re headed.
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Inside Hakuhodo with Sonia G.
Sonia G. interviews Hakuhodo to discover what goes into brushmaking
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