Editorial
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5 Beauty Rituals for a Low-Maintenance Week
These self-care staples save time, money, and mental bandwidth—so you can focus on the week ahead.
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Top Tools with Sonia G. and Takashi Matsuzaki
The makeup brush expert talks to makeup artist Takashi Matsuzaki and gets his faves.
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Your Ultimate Guide to Priming—Straight from Danessa Myricks
These are the exact primer combinations she recommends for oily, dry, and combination skin—and they seriously work.
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A Clean Beauty First: Saint Jane Beauty Launches A Vegan Snail Mucin Alternative
See how this plant-powered formula mimics snail mucin’s hydrating and plumping benefits—without compromising clean beauty values.
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5 Tricks To Get the Most Out of Retinol
From when you should incorporate retinol to your skincare routine to how, we’re spilling all the secrets.
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All About Ectoin: The Barrier-Boosting Ingredient You’re Missing
From locking in moisture to defending against environmental stressors, here’s why this amino acid is worth the hype.
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Why Your Acne Treatments May Not Work
Small, itchy bumps that won’t budge? It could be fungal acne.
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Probiotic Deodorant: The Natural Way to Fight Body Odor
Turns out, good bacteria can help neutralize odor, support skin health, and keep your underarms in balance.
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Faves with Sonia G. and Gudrun P.
The brush maker’s biggest fans and friends hand pick their favorites.
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Let’s Talk Toner (And Whether You Actually Need One)
Turns out, toning *could be* a skippable step in your routine.
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7 Best Beauty Products for Spring-Cleaning Your Skin
Clean up your beauty routine with these skin-purifying products.
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Self-Care Over Makeup: A Lifestyle Shift for Gen Z and Millennials
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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María Catalá: Blending Passion, Precision, and Purpose
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
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Freshen Up Mid-Flight With These 5 Skin and Hair Care Picks
Don’t skip out on hair and skincare while airborne. Here are 5 ways to keep up your routine while in flight.
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The Best Skincare Ingredient for Acne and Sensitive Skin? Meet Hypochlorous Acid
Like hand sanitizer for your skin—fighting acne, soothing inflammation, and strengthening the barrier, all without irritation.
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Calm and Clean Your Scalp with these 5 Treatments
We’re sharing our favorite products to calm, soothe, and cleanse your scalp.
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Wayne Goss’ Limited-Edition First Edition F1 Brush—Unveiled
Watch as Wayne Goss unveils his highly anticipated limited-edition First Edition F1 Brush.
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6 Easy Ways to Use 100% Pure Castor Oil for Head-to-Toe Care
Why juggle multiple skin and hair care products when castor oil does it all—for less? Swap the skincare clutter for castor oil and watch the benefits (and savings) add up. Streamline your beauty routine with this all-in-one powerhouse oil.
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The Key Vitamin for Hair and Scalp Health
Turns out, vitamin A does way more than we thought.
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Perfect Your SACHEU Lip Stain Application: Tips, Tricks & Secrets for Long-Lasting Color
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.