Allie B.'s Articles Liked
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Blush Tips for Every Face Shape
From formulas to shades, discover which blush type is right for your face shape.
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The 6 Worst Makeup Mistakes with Jordan Liberty
Makeup artist Jordan Liberty walks us through 6 common makeup problems and shows how to easily avoid an embarrassing blunder.
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Knee Rouge: A Forgotten Trend
Yep, it’s a thing. At least, it was in 1925. Find out why the trend took off.
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How To Get Rid Of Dark Circles Instantly
Jennifer Chiu breaks down the theory behind color-correctors and shows us how to apply them.
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Forget Blotting—Learn the Real Trick to Red Lipstick That Stays Put!
This tricky secret to keeps red lips looking their reddest all day long.
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How to Part Your Hair for Your Face Shape
Ready for a big change? Revamp your look dramatically with a simple flip of your hair. Keep reading to discover which part angle works best on you.
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The Trick To Effortless, K-Beauty Inspired Diffused Lips
Gone are the days of perfectly sculpted, defined lips.
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Attention pale eyelash-owners! Did you know you can get them tinted?
Natural-looking, dark, glossy eyelashes? Sign us up!
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Get Your Party On: 3 Easy Eye Looks for Holiday
The holidays are a great time to experiment with your makeup and try some looks that you might normally think are too extravagant. Light up the party with shimmering, glittery eye shadow, be glamorous with a high contrast smokey eye, or get into the festive spirit with metallic eye liner.
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Make Your Brows Sparkle! 2 Easy DIYs
Step your glitter game up a notch with sparkly brows! We share two easy ways to wear the look, step by step.