Editorial
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Calm and Clean Your Scalp with these 5 Treatments
We’re sharing our favorite products to calm, soothe, and cleanse your scalp.
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Wayne Goss’ Limited-Edition First Edition F1 Brush—Unveiled
Watch as Wayne Goss unveils his highly anticipated limited-edition First Edition F1 Brush.
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6 Easy Ways to Use 100% Pure Castor Oil for Head-to-Toe Care
Why juggle multiple skin and hair care products when castor oil does it all—for less? Swap the skincare clutter for castor oil and watch the benefits (and savings) add up. Streamline your beauty routine with this all-in-one powerhouse oil.
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Does Retinol Also Benefit Hair? Kind Of.
Turns out, vitamin A does way more than we thought.
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TikTok Made Me Buy It: SACHEU Beauty Lip Stain Review & Application Tips
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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This Little Pot of Cream Shadow Does More Than Your Entire Makeup Bag
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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Winter’s Hottest Hair Trend: Glass Hair
Glass hair may be one of the easiest trends to achieve at home, and it’s here to stay.
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Barrier Repair Products to Add to Your Winter Routine ASAP
The super-soothers are proven to repair, hydrate, and protect.
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Behind the Scenes with Sonia G. and CHIKUHODO
The story behind Sonia G.’s latest makeup brush set and her collaboration with one of Japan’s most respected brushmaking families.
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First Look: Wayne Goss The Collector’s Edition
Get all the details about The Collector’s Edition before it launches.
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Lucky Bag 2025 Spotlight: Meet Illustrator Julia Peng
Julia Peng blends her love of color, intricate details, and cozy vibes to create the exclusive artwork for this year’s Lucky Bag.
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Master the Berry Lip Trend with These 5 Picks
How to nail the lip color trend of the colder months.
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The Art of Brushmaking with Altesse Studio’s Julia Tissot-Gaillard
We caught up with CEO Julia Tissot-Gaillard of Altesse Studio, which has thrived across six generations, mastering the art of brushmaking while staying ahead of trends.
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7 Hydrating Creams for Extremely Dry Hands
Whether you’re tackling germs or battling the elements, these top hand creams offer intense hydration and protection
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The Best TikTok-Viral Beauty Picks and Trends We’re Gifting
Shop the viral products that deserve the hype—and would make A+ gifts.
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A Blooming Vision: How Fleurissent Enhances the Skin and Mind
Fleurissent redefines skincare with a holistic approach, using flowers to bring peace, clarity, and radiance from within.
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Rotate! How One Habit Can Save Your Makeup Tools (And Some Money)
Want to preserve your precious makeup brushes? Listen to Sonia G.
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Review: This Berry Powder Transformed My Mood and Sleep Overnight
Did I mention that it tastes great and has like, a million benefits?
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Full Coverage, No Compromise: An Honest HY-GLAM Concealer Review
After weeks of testing, I’m breaking down the performance, coverage, and overall review of Natasha Denona’s trending concealer.
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