From the Shop
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Beauty Gift Guide by Price: Smart Saves and Luxe Treats
Beauty gifts that impress whether you’re saving or splurging.
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How Your Routine Should Change In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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12 Halloween Gifts for Friends Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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Editors’ Picks: Standout Allure Best of Beauty 2025 Winners
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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Upgrade Your Hair Care Routine with the Best Shampoo and Conditioner Bars for Every Hair Concern
Dive into an eco-friendly era of hair care with shampoo and conditioning bars that tackle concerns ranging from damage to dullness.
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Want Beachy Waves? Try These Bestselling Sea Salt Sprays
When a trip to the beach isn’t in the cards, these sea salt sprays give you tousled texture at home.
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How a Fashion Designer Built the Makeup Brush Brand Everyone’s Talking About
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
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The Ultimate Guide to Watermelon in Your Beauty Regimen
Here’s why watermelon deserves a place not just on your plate, but in your skin and hair care routine too.
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Plum Oil: An Unsung Fruit Ingredient With a Cornucopia of Skin Benefits
Great for skin types ranging from sensitive to dry to acne-prone, it’s safe to say that plum oil is pretty powerful.
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Find Out Which Anna Sui Beauty Product You Are in Honor of Her Birthday
In celebration of the legendary designer’s big day, take this quiz to help you find your perfect match from her statement-making beauty collection.
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How to Choose the RIght Lipstick Texture for You
Not sure which lipstick texture is right for you? We break down the most popular finishes and when to wear each—based on comfort, wear time, and lifestyle.
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6 Sunless Tanners to Keep Your Summer Glow Going All Year Long
Self-tanning has grown up. These elevated, foolproof face and body tanners bring the bronze without the streaks.
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Your 2025 Sunscreen Essentials: 8 Top Picks
Stay protected and glowing with our top-rated sunscreens that blend seamlessly into your summer skincare routine.
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The Benefits of Pineapple in Skincare
Celebrate National Pineapple Day with these 7 pineapple-infused products.
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National Pink Day: 5 Pink Staples to Update Your Beauty Arsenal or Gift to Others
Think pink today (and always!) by incorporating the color into your beauty kit with these staples.
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Inclusive, Innovative, and Intentional: 5 Black-Owned Beauty Brands to Know
Meet the brands transforming skincare, makeup, and wellness—and why your routine needs them now.
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Get Glowing In 5 Easy, Dewy Steps
Spoiler alert: You don’t need a filter or a 10-step skincare routine to get that lit-from-within glow. Just follow these 5 steps.
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Meet Ectoin: the Gentle Giant of Skin Barrier Repair
From locking in moisture to defending against environmental stressors, here’s why this amino acid is worth the hype.
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7 Best Products for Spring-Cleaning Your Beauty Routine
Clean up your beauty routine with these skin-purifying products.
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How María Catalá Is Raising the Bar on Vegan Beauty Tools
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
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New to RCMA Makeup? Here’s How to Find the Right Foundations