From the Shop
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The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
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7 Festive Eye Palettes for Foolproof Holiday Makeup
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
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Best Holiday Gifts for People That You Don’t Know Too Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
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Best Holiday Beauty Gifts Inspired by Zodiac Sign
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
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Special Stocking Stuffers They’ll Actually Use
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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The Ultimate Beauty Gift Guide: Budget vs. Luxe Picks for Everyone
Beauty gifts that impress whether you’re saving or splurging.
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How to Update Your Skincare Routine In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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Trick or (Beauty) Treat: Halloween Gifts Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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What to Buy from Allure’s Best of Beauty 2025
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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Upgrade Your Hair Care Routine with the Best Shampoo and Conditioner Bars for Every Hair Concern
Dive into an eco-friendly era of hair care with shampoo and conditioning bars that tackle concerns ranging from damage to dullness.
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The 5 Best Sea Salt Sprays for Beachy Waves
When a trip to the beach isn’t in the cards, these sea salt sprays give you tousled texture at home.
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The Art and Science Behind Otis Batterbee’s Makeup Brushes
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
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Discover the Benefits of Watermelon in Skin and Hair Care
Here’s why watermelon deserves a place not just on your plate, but in your skin and hair care routine too.
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Plum Oil: The Do-It-All Skincare Ingredient You Needed Yesterday
Great for skin types ranging from sensitive to dry to acne-prone, it’s safe to say that plum oil is pretty powerful.
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Which Anna Sui Product Matches Your Aesthetic? Take the Quiz
In celebration of the legendary designer’s big day, take this quiz to help you find your perfect match from her statement-making beauty collection.
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Matte, Satin, Glossy? The Ultimate Lipstick Finish Guide
Not sure which lipstick texture is right for you? We break down the most popular finishes and when to wear each—based on comfort, wear time, and lifestyle.
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6 Sunless Tanners to Keep Your Summer Glow Going All Year Long
Self-tanning has grown up. These elevated, foolproof face and body tanners bring the bronze without the streaks.
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Master List: The 8 Best Sunscreens to Wear in 2025
Stay protected and glowing with our top-rated sunscreens that blend seamlessly into your summer skincare routine.
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Exfoliate Your Skin With These Pineapple-Infused Products
Celebrate National Pineapple Day with these 7 pineapple-infused products.
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