The September Beauty Catch-Up: New Launches Worth Knowing

by Nurain Alicharan

Published 3 hours ago

September beauty marked a change in season, and a change of pace. Deeper shades, richer skincare, and fall-ready essentials arrived in full force, along with early holiday launches.

From new everyday staples to special-edition sets and seasonal launches, here are the September arrivals you may have missed—and what’s worth another look.

New Brands

Neen

A clean, high-performance beauty brand founded by the creator of Stila Cosmetics. Built around simple, versatile essentials, every shade and formula is thoughtfully crafted from the first mix to the final product.

New Collections

Frasier Sterling

Fall Collection

The must-have hair accessories for fall—only here for a limited time.

Includes:

Hourglass

Holiday Collection

A limited-edition collection created in collaboration with Lauren Rubinski and inspired by symbols of luck, hope, and possibility.

Ambient Lighting Edit Unlocked: Luck, $98
Ambient Lighting Edit Unlocked: Hope, $98
Ambient Lighting Edit Unlocked: Wish, $98
Ambient Lighting Edit Brush II: Love, $56
Ambient Lighting Edit Brush II: Luck, $56
Ambient Lighting Edit Brush II: Wish, $56
The Travel Brush Set, $184
The Best Sellers Set, $295

Kitsch

Halloween Collection

Effortless, elevated hair essentials designed specially for spooky season.

Satin Cat Ears Headband, $12
Glitter Tulle Headband, $12
Ghosts & Pumpkins 5-pc Set of Ruched Satin Scrunchies, $10
Recycled Plastic Glitter Ghosts Claw Clip, $10
Halloween Squad Mini Claw Clips, $10

Sachajuan

Bioshield Collection

High-performance formulas protect, strengthen, and restore hair exposed to hard water.

Slip

Holiday Collection

Limited-edition holiday drops, designed for sweet nights and even sweeter mornings.

Includes:

Cirque Colors

Crème de la Crème FW2026 Collection Set

The buttery-smooth, self-leveling crème formula you love, now in 9 seasonal shades, just in time for fall and winter. ($12.50 each)

Creme Nail Polish in Rhapsody in Blue
Creme Nail Polish in Terroir
Creme Nail Polish in Wall St.
Creme Nail Polish in McKittrick
Creme Nail Polish in Rockaway
Creme Nail Polish in Deco
Creme Nail Polish in Rouge Rockefeller
Creme Nail Polish in Bowery
Creme Nail Polish in Fast Fashion

Augustinus Bader

Holiday Collection

The Luminous Hydration Collection , $270

A brightening edit of four science-backed essentials to visibly improve skin tone and dark spots, deeply hydrate, and reveal a radiant, healthy-looking complexion.

Includes:

The Foaming Cleanser (100 ml)
The Vitamin C Serum (5 ml)
The Cream (30 ml)
The Hydrogel Mask (2 count)

The Rich Rejuvenation Trio , $425

Three deeply nourishing essentials to visibly firm, lift, and reduce signs of aging for smoother, plumper, glowing skin.

Includes:

The Rich Cream (50 ml)
The Rich Eye Cream (15 ml)
The Elixir (5 ml)

Oribe

Holiday Collection

A collector’s take on Oribe’s bestsellers: limited-edition packaging featuring original artwork by French artist Mathilde Herrero, based on her mosaic crafted from raw stone, Venetian smalti, and gold glass.

Oribe x Mathilde Herrero Gold Lust Collection , $120

Restore softness and shine with three Gold Lust favorites for cleansing, conditioning, and high-shine hydration. ($157 Value)

Includes:

Gold Lust Repair & Restore Shampoo (250 ml)
Gold Lust Repair & Restore Conditioner (200 ml)
Travel-size Gold Lust Nourishing Hair Oil (50 ml)

Oribe x Mathilde Herrero Gold Lust Liter Set , $310

Supersized Gold Lust shampoo and conditioner for damaged, moisture-deprived hair. ($386 Value)

Includes:

Gold Lust Repair & Restore Shampoo (1 L)
Gold Lust Repair & Restore Conditioner (1 L)

Oribe x Mathilde Herrero Supershine Hydrate & Shine Set, $82

Boost moisture and shine with three hydrating hair essentials for soft, smooth, high-shine results. ($103 Value)

Includes:

Travel-size Supershine Hydrating Shampoo (2.5 oz)
Travel-size Supershine Hydrating Conditioner (1.7 fl oz)
Mirror Rinse Glass Hair Treatment (5.9 fl oz)

Oribe x Mathilde Herrero Protect & Texturize Travel Duo, $42

Protect and style on the go with a travel-size styling duo for heat protection, texture, and weightless volume. ($52 Value)

Includes:

Gold Lust Dry Heat Protection Travel Spray (1.5 oz)
Dry Texturizing Travel Spray (2.2 fl oz)

Oribe x Mathilde Herrero Signature Travel Set , $62

Four travel-size Oribe essentials for cleansing, conditioning, and body care. ($77 Value)

Includes:

Signature Shampoo (2.5 oz)
Signature Conditioner (1.7 fl oz)
Côte d’Azur Body Wash (1.7 fl oz)
Côte d’Azur Body Crème (1.7 fl oz)

Sisley Paris

Holiday Collections

Sisley Paris celebrates the season with vivid, limited-edition illustrations by Marie-Victoire de Bascher.

Sisley Paris x Marie-Victoire de Bascher Advent Calendar , $895

Immerse yourself in the magic of the season with 25 surprises (from body creams to shampoos) to enchant your Christmas countdown.

Marie-Victoire de Bascher Black Rose Gift Set , $395

Three skincare essentials help restore the elasticity of more youthful skin and reinforce its luminosity.

Includes:

Black Rose Cream Mask (60ml)
Black Rose Skin Infusion Cream (50ml)
Black Rose Beautifying Emulsion (15ml)

Marie-Victoire de Bascher Sisleÿa L’Intégral Anti-Age Duo , $760

Envisioned by Marie-Victoire de Bascher, the Sisleÿa gift set offers an anti-aging skincare ritual for visibly younger-looking skin.

Includes:

Sisleÿa L’Intégral Anti-Age (50ml)
Sisleÿa Essential Skin Care Lotion (100ml)
Sisleÿa L’Intégral Anti-Age Firming Concentrated Serum (5ml)

Marie-Victoire de Bascher Phyto-Noir Mascara Discovery Set , $90

Illustrated by artist Marie-Victoire de Bascher, this makeup discovery set boosts lash volume and provides an “instant youth” effect for plump, smooth skin.

Includes:

Phyto-Noir Mascara (7 ml)
Black Rose Cream Mask (10ml)

Verb

Holiday Sets

Limitless Shine Kit Ghost , $56

A complete Ghost routine that cleanses, conditions, smooths frizz, and enhances shine without weighing hair down. ($88 value)

Includes:

Ghost Shampoo (12 oz / 355 ml)
Ghost Conditioner (12 oz / 355 ml)
Ghost Oil (2 oz / 60 ml)
Frizz Defense Smoothing Spray (5.4 oz / 160 ml)

Stellar Moisture Kit , $48

A moisturizing routine that hydrates, nourishes, and smooths dry strands, plus a bonus Amber + Jasmine Hair and Body Fragrance Mist. ($76 value)

Includes:

Hydrate Shampoo (12 oz / 355 ml)
Hydrate Conditioner (12 oz / 355 ml)
Hydrate Oil (2 oz / 60 ml)
Amber + Jasmine Hair and Body Fragrance Mist (1 oz / 30 ml)

Sky High Volume Kit , $30

A styling duo that adds fullness, texture, and flexible hold, with a bonus fruity-floral fragrance. ($44 value)

Includes:

Volume Dry Texture Spray (5 oz / 148 ml)
Black Currant & Floral Hair and Body Fragrance Mist (5 oz / 148 ml)

Major Shine Kit , $22

Verb’s bestselling Ghost Oil in holiday packaging for weightless softness and shine.

Includes:

Ghost Oil (2 oz / 60 ml)

Discover Verb Kit , $32

Four travel-friendly favorites for cleansing, conditioning, smoothing, and adding shine at home or on the go. ($47 value)

Includes:

Ghost Shampoo (2.3 oz / 68 ml)
Ghost Conditioner (2.3 oz / 68 ml)
Ghost Oil (2 oz / 60 ml)
Frizz Defense Smoothing Spray (1 oz / 30 ml)

U Beauty

Holiday Sets

The Foundational Set , $172

Three, high-performance bestsellers for visibly improved uneven texture, fine lines, firmness, and lift.

Includes:

Resurfacing Compound Face Serum (15 ml)
The SUPER Hydrator Face Moisturizer (15 ml)
The SCULPT Neck and Décolleté Concentrate Serum (15 ml)

The Icons Set , $348

U Beauty’s two most essential formulas to visibly brighten, improve fine lines and wrinkles, and uneven texture.

Includes:

Resurfacing Compound Face Serum with Retinol + Vitamin C (50 ml)
The SUPER Hydrator Face Moisturizer with Vitamin E + Antioxidants (50 ml)

The Barrier Set , $98

A limited-edition gift set featuring the essential 2-step moisture barrier support system for dewy hydration and visible skin repair.

Includes:

The BARRIER Bioactive Face Mist for Barrier Support + Hyaluronic Acid (30 ml)
The BARRIER Bioactive Treatment Face Mask with PDRN (15 ml)

New Makeup

Natasha Denona

HY-GLOSS Milky Tinted Lip Gloss Balm , $28

A non-sticky tinted gloss balm with creamy color, hydration, and glassy shine. Available in 4 shades.

Natasha Denona

My Dream Concealer Lipstick , $29

A creamy, high-pigment lipstick in milky shades with a soft, hydrating finish. Available in 4 shades.

rms beauty

The Line & Shine Kit, $39

This limited-edition duo lines, defines, and adds glossy color.

Go Nude Lip Pencil in Morning Dew
Liplights Cream Lip Gloss in Bare

rms beauty

The Mini Prime & Set Pouch, $49

A limited-edition primer and setting mist duo for fresh, hydrated makeup.

ReEvolve Radiance Locking Primer (15 ml)
Radiance Lock Setting Mist (30 ml)
Limited-edition pouch

Sisley Paris

Phyto-Rouge Shine in Sheer Malibu , $73

The shine of a gloss, the comfort of a balm, and the melt-in color of a lipstick—now in a soft baby pink shade.

Viseart

VisePRO Étendu Praline Dulce , $48

A deliciously toasted edit of praline nudes, burnished browns, and molten metallics.

Skincare

BY TERRY

Hyaluronic Serum Skin Tint , $65

Powered by biotech actives and multi-level hydration, this ultra-light texture combines sheer coverage with advanced skincare performance.

BY TERRY

Hyaluronic Matte to Glow Set , $66

A bestselling mist and powder duo is infused with eight types of hyaluronic acid to deliver intense hydration and leave skin with a flawless finish that lasts all day.

Dr. Barbara Sturm

Super Anti-Aging Serum 2.0, $304

An evolution of the original iconic formula, it’s reimagined and amplified with next-generation bioactives, intelligent antioxidants, and NAD⁺ supporting ingredients.

Dr. Barbara Sturm

Super Anti-Aging Face Mask Rich , $225

An intensive cream-to-oil treatment delivers immediate and long-lasting visible improvements in elasticity, hydration, and luminosity.

Evian

Protect Facial Mist , $22

An organic certified facial mist offers a breathable yet protective layer for all skin types.

Evian

Calm Facial Mist , $22

A new mist formulated to reduce discomfort for all skin types.

Evian

Glow Facial Mist , $22

Beautifying natural extracts leave skin glowing and radiant.

Good Molecules

Pimple Patches (180-count) , $18

The bestselling Pimple Patches are now available in a 180-count pack, so you can keep more on hand for whenever blemishes show up.

Good Molecules

Dark Spot Microdot Patches (12-count) , $8

Two actives work to fade the look of dark spots and even out skin discoloration over time.

Jouer Cosmetics

Brightening Under-Eye Corrector , $29

Give tired-looking under eyes an instant refresh with a silky under-eye corrector formulated to cancel the look of dark circles.

New Bodycare

Grown Alchemist

Shave Gel , $32

A gel-to-foam shave formula softens hair, then cushions the blade for a smooth, effortless shave.

Susanne Kaufmann

Body Wash for the Senses , $45

This gentle, pH-balanced gel transforms into a soft lather to cleanse without stripping, leaving the skin hydrated and softly scented.

Susanne Kaufmann

Body Scrub for the Senses , $75

Fine apricot kernel powder buffs away dead skin as jojoba oil, shea butter, and a rich blend of botanicals leave skin soft and smooth.

New Haircare

Sisley Paris

Revitalizing Fortifying Super Serum Advanced Formula , $280

The bestselling serum, now revamped with an even more effective formula to combat scalp irritation and help create a healthy, balanced environment essential for minimizing hair loss.

Verb

Smooth Repair Oil , $22

A lightweight oil for damaged hair helps strengthen strands, enhance shine, and reduce breakage.

New Nails

Manucurist

Nail Brush , $9

Helps prep nails for color application, removing any dirt and debris underneath and around your nails.

Manucurist

Advent Calendar , $139

24 days of full-size surprises for your nails.

New Tools & Accessories

BY TERRY

Foundation Brush , $60

Features a dense, softly domed brush head with dual angled sides, expertly designed to apply liquid and cream formulas with exceptional precision.

BY TERRY

Blush Brush , $50

A dense, oval brush head is designed to deliver the perfect touch of colour while naturally enhancing the cheeks.

BY TERRY

Contouring Brush , $50

A compact silhouette hugs the cheekbones, jawline and temples, applying and blending cream and powder formulas with optimal control.

BY TERRY

Concealer Brush , $45

Inspired by the shape of a fingertip, its angled silhouette naturally follows the contours of the face, allowing for exceptional control and effortless application in delicate areas.