What’s New in Beauty: July 2026

by Nurain Alicharan

Published 8 hours ago

Welcome to your monthly recap of beauty launches.

July beauty called for lighter textures, easy color, and formulas that can handle the heat. The past month’s new arrivals included warm-weather staples, fresh shades, and limited launches worth catching while you can.

New brands

Base-K

Scalp-first haircare, rooted in Korean head spa philosophy. BASE-K pairs heritage botanicals like rice, bamboo, and green tea, with “clinical formulation science” to nourish, restore balance, and visibly strengthen strands over time.

Makeup

Anastasia Beverly Hills

Kiss Theory Lip Balm , $18

A plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish that smooths the look of lips in one swipe for a kiss-worthy finish.

Facile

Tinted Lip Jelly Set , $40

Swipe on sheer color, glossy shine, and cushiony hydration with three lip tints made to soften, condition, and plump the look of lips.

Hindash

Color Fluid , $27 each

Blend, layer, and define with Hindash’s multi-use liquid pigments, now restocked with new shades.

Hourglass

Phantom Blur Balm , $38

A lip-perfecting balm delivers featherlight, blurred color and leaves lips smooth and nourished for up to 12 hours.

Hourglass

Shape and Sculpt Lip Liner , $29

Adding three new shades to the collection, Hourglass’s popular lip liner creates fuller-looking lips and creamy, transfer-resistant color that won’t smudge, feather, or fade.

Jouer Cosmetics

Tinted Hydrating Lip Oil , $25

New shades of the nourishing, non-sticky tinted lip oils that soften and hydrate lips for a chic, subtle look.

Jouer Cosmetics

Honey Kiss Lip Shimmer Kit , $45

A limited edition lip balm and liner set for the ultimate your-lips-but-better finish.

Kevyn Aucoin

Micro Sculpting Brow , $34

New shades of the waterproof, superfine multi-tipped pen that creates realistic hairstrokes for your most natural-looking brows yet.

Natasha Denona

Mini Bloom Eyeshadow Palette , $29

Inspired by the bestselling 15-pan Bloom Eyeshadow Palette, Natasha Denona Mini Bloom Eyeshadow Palette brings the mood of Natasha Denona’s signature Bloom shades into a compact 5-pan edit. Five fresh coral shadows for soft washes, smoky edges, and everything in between.

SACHEU

Lip Liner STAY-N , $14

New shades of the internet-famous long-wear lip liner tattoo stain that keeps color in line without having to reapply.

Viseart

Bon Bon Praline Lumière Étendu , $44

Inspired by long, hazy afternoons and honey-warm light, this 12-shade palette in Viseart’s VisePRO™ Éntendu line moves from creamy taupe and sandy neutrals to glowing apricot, amber gold, soft plum, and deep warm brown.

Skincare

Auric Cosmetics

Plush Ritual Recovery Ceramide Lip Treatment , $36

This nourishing formula that soothes damaged, sensitive lips now comes in a bigger size (50% more product) with a sleek tube topped with a cooling, solid metal applicator.

Bask

Mineral Sunscreen Serum SPF 50 , $38

This serum glides on effortlessly and disappears in moments—hydrating, improving elasticity and softness, and protecting skin from UVA/UVB rays, free radicals, and environmental stressors.

Grown Alchemist

Hydra-Restore Eye Patches , $25

Cooling hydrogel patches that hydrate and refresh tired-looking eyes in 10–15 minutes.

Grown Alchemist

Hydra-Restore Lip Balm , $20

A nourishing, non-sticky balm that softens lips with a fresh Spearmint flavor.

May Lindstrom Skin

The Youth Dew , $225

More of what you love—a new size of the glow-boosting elixir that helps hydrate, soften, and revive the look of skin.

Supergoop!

Dewscreen Hydrating Primer SPF 50 , $38

A lightweight daily sunscreen and makeup primer delivers lasting hydration, holds makeup in place, and leaves a natural dewy finish.

Nails

Manucurist

Active™ Plump in Aqua Glazed, $19

A hybrid care and color polish, now in a new iridescent blue shade.

Manucurist

Magic Dip Remover , $9

This new remover pot removes Manucurist polish while softening, strengthening, and protecting the nail’s keratin structure. Insert your finger into the pot and gently twist it against the sponge for a few seconds. Remove your finger and the polish is gone, gently—no cotton pads needed!

Hair

Anna Sui

Hair Comb , $21

Featuring Anna Sui’s signature black rose design, this is the perfect touch-up tool when you’re on the go.

Oribe

Hair Alchemy Bond Building Elixir , $78

Bond repair is the latest catchphrase when it comes to healthy looking hair. This moisturizing leave-in treatment helps replenish all three types of hair bonds we naturally possess (Hydrogen, Ionic, and Disulfide) for stronger, softer, and more resilient hair.

Body

Mount Lai

Qi Circulation Ginger Body Oil , $54

A silky body oil with ginger, centella asiatica, and nourishing botanical oils for massage and moisture.

Mount Lai

The Vitality Qi Stainless Steel Body Sculpt & Release Tool, $72

A cooling stainless steel gua sha tool for massage, tension release, and promoting smoother-looking skin.

Tools

Sonia G.

The Synthetics Builder , $48

Sonia G.’s first-ever synthetic brush hand-crafted for comfort, control, and targeted eye color.

Wellness

Moon Juice

Sleepy Magnesi-Om in Cherry , $49

A microdose of plant-based melatonin works alongside magnesium and L-theanine to support relaxation and sleep quality—without the groggy feeling the next morning.