Feel-Good Earth Day Beauty Launches



It’s always a good feeling when a makeup or skin care purchase helps others in some small way. And with Earth Day around the corner, these eco-friendly exclusives make it easy!

AVEDA Light The Way Candle

With just one candle, Aveda has helped over 25,000 families around the world get clean water. But the flame not only does good, it smells good! The soy-based wax candle ($12) is scented with lavender and sage, and packaged in a recycled glass wine cooler.

TARTE Down to Earth Kit

The lovelies at Tarte have partnered with the gals from The Beauty Department (celeb makeup artist Amy Nadine, Lauren Conrad, and hairstylist Kristen Ess) to debut a quad of Amy's eco-friendly Tarte must-haves. Which favorites made the list? LipSurgence Lip Tint in Enchanted, Amazonian Clay Smart Mascara in Gifted, Amazonian Clay 12-Hour Blush in Blissful, and multiplEYE Lash-Enhancing Liquid Liner—all housed in an eco-chic quilted bag ($49). Tarte is donating 20% of all proceeds to the charity winetowater.org (which helps provide clean drinking water all over the world) for every set sold in the month of April. Available on tarte.com.

KIEHL'S Rare Earth for Earth Day 2012

In addition to donating $100,000 to non-profit organization Recycle Across America, Kiehl’s is out to reach socially-conscious consumers with ultra-cool eco art! They’re relaunching their cult-favorite Rare Earth Deep Pore Cleansing Masque with limited-edition lids designed by celebrity contributors Spike Lee, Florence Welch, Mark Ruffalo, and Rosario Dawson. The exclusive four-piece collection ($23 each) is available through April 2012 at Kiehl’s stores.

YES TO Hope Campaign

The Yes To Seed Fund, the non-profit arm of garden-happy beauty brand Yes To Carrots, has been a driving force in earth-friendly beauty culture for the past few years. We’re thrilled to announce their latest partnership with Kenyan non-profit organization Mama Hope. Together, they plan to grow, cultivate, and educate about gardens and agriculture to schoolchildren both in the US and Kenya! The best part? You can help too! Even when it’s not April, a portion of every Yes To purchase goes towards the Yes To Seed Fund—so stock up on newest blemish-fighting tomato towelettes this month!

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