Writer, artist, blogger, and lipstick enthusiast. Queen of Haircolor, product-obsessed, vision-driven.
I buy a lot from Indie brands because I come from a family of small business owners and like supporting other small businesses. I know that most brand-owners put a lot of time and thought into their product, and in most cases, customer feedback is important to them. Their business started as an artistic vision and I appreciate that. (Obviously, there are many independent brands that do not exemplify these statements, but I always do my research before buying...)