Editorial
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Cool-Toned Makeup That Flatters Every Skin Tone
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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Trend Forecast: 2026 Is the Year Color Comes Back
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Top Tools with Sonia G. and Makeup Artist Tor Torre
In her continuing series, makeup brush entrepreneur Sonia G. speaks with successful MUA Tor Torre about his favorite brushes.
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Meet Min Heo: The Artist Behind 2026 Lucky Bag
Min Heo shares her creative process, favorite lucky symbols, and what she’s manifesting for the new year.
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How Beautylish’s Lucky Bag 2026 Supports Youth Empowerment
Discover how every Get One, Give One Lucky Bag helps uplift at-risk youth through community partnerships in the Bay Area.
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The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
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The 7 Best Eye Shadow Palettes for the Holidays
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
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7 Holiday Gifts for People That You Don’t Know Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
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Best Beauty Gifts for Each Zodiac Sign on Your List
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
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The 10 Best Beauty Gifts Under $30 That Feel Totally Special
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
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‘Tis the Season to Stock up on Stocking Stuffers
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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Get the Most Bang for Your Buck With These 14 Value Sets
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
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See How This Viral Primer and Setting Spray Duo Locks in a Smooth, Oil-free Base
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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From Diagnosis to Innovation: SAVOIR’s Breast Skincare Breakthrough
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Beauty Gift Guide by Price: Smart Saves and Luxe Treats
Beauty gifts that impress whether you’re saving or splurging.
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How Your Routine Should Change In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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The Cleansing Trick That Keeps Your Skin Soft
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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HUNTR/X Halloween Tutorial: Derpy, Zoey, Mira, Rumi Makeup
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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12 Halloween Gifts for Friends Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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