Editorial
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The 10 Best Beauty Gifts Under $30 That Feel Totally Special
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
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‘Tis the Season to Stock up on Stocking Stuffers
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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Get the Most Bang for Your Buck With These 14 Value Sets
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
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How I Lock in the Perfect Base for My Long-lasting Makeup Routine
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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From Diagnosis to Innovation: SAVOIR’s Breast Skincare Breakthrough
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Beauty Gift Guide by Price: Smart Saves and Luxe Treats
Beauty gifts that impress whether you’re saving or splurging.
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What Your Skin REALLY Needs in Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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5 Ways to Protect Your Skin from Halloween Glam
Transforming into your favorite look shouldn’t come at the expense of your skin. Here’s how you can keep your complexion glowing, healthy, and irritation-free during spooky season.
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Last-Minute Halloween Makeup Ideas 2025
These punny, makeup-driven tutorials help you stand out—no store-bought costume needed.
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Dry Cleansing 101: What It Is and Why It Works
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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HUNTR/X Halloween Tutorial: Derpy, Zoey, Mira, Rumi Makeup
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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12 Halloween Gifts for Friends Based on Zodiac Sign
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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Editors’ Picks: Standout Allure Best of Beauty 2025 Winners
From splurge-worthy skincare to clean makeup and densifying hair care, here are the winners we actually use.
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5 Fall-Ready Lip Picks to Try Now
We found 5 lip shades you’re sure to fall in love with this season.
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Squalane vs. Hyaluronic Acid: Everything You Need to Know
Let’s break down what squalane and hyaluronic acid really do for your skin.
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Upgrade Your Hair Care Routine with the Best Shampoo and Conditioner Bars for Every Hair Concern
Dive into an eco-friendly era of hair care with shampoo and conditioning bars that tackle concerns ranging from damage to dullness.
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Want Beachy Waves? Try These Bestselling Sea Salt Sprays
When a trip to the beach isn’t in the cards, these sea salt sprays give you tousled texture at home.
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Blush Tips for Every Face Shape
From formulas to shades, discover which blush type is right for your face shape.
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Meet Otis Batterbee: The Makeup Brush Brand with Couture-Level Craftsmanship
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
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Trends
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Products
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