Editorial
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The Cool-Toned Makeup Comeback
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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The Color Comeback: 6 Products Leading the Shift
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Top Tools with Sonia G. and Makeup Artist Tor Torre
In her continuing series, makeup brush entrepreneur Sonia G. speaks with successful MUA Tor Torre about his favorite brushes.
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Lucky Bag 2026: How Min Heo Created The Lucky Charms Design
Min Heo shares her creative process, favorite lucky symbols, and what she’s manifesting for the new year.
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Give Beauty, Give Hope: Inside Our Lucky Bag 2026 Program
Discover how every Get One, Give One Lucky Bag helps uplift at-risk youth through community partnerships in the Bay Area.
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The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
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7 Festive Eye Palettes for Foolproof Holiday Makeup
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
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Best Holiday Gifts for People That You Don’t Know Too Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
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Quick and Easy Holiday Shopping Guide Based on Zodiac Sign
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
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10 Under-$30 Beauty Finds That Bring All the Holiday Cheer
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
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9 Stocking Stuffers That Will Outshine the Big Presents
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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14 Holiday Beauty Sets Worth Buying
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
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Meet My Holy Grail Products for Locking in Smooth, Hydrated Skin
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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Meet the Brand Pioneering Beauty Breast Care
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Holiday Beauty Gifts: The Save vs. Splurge Edit
Beauty gifts that impress whether you’re saving or splurging.
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How to Update Your Skincare Routine In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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Dry Cleansing: The Easiest Way to Melt Away Makeup
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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How to Recreate HUNTR/X Makeup for Halloween
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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Trick or (Beauty) Treat: Send Your Friends New Makeup This Halloween
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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