New for Spring! Illamasqua's Paranormal Collection
Published Apr 30, 2013
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Today, Illamasqua's latest collection "Paranormal" hits shelves, and we couldn't be more excited. We're always anxious to see what the London-based line's creative director Alex Box has up her sleeve. She and her visionary artistic team never disappoint. "Paranormal" is eerie in the best possible way, playing with the idea of a parallel reality and otherworldly phenomena. Nail varnishes and eye colors in glowing purples and greens take center stage—flip through the gallery to transport yourself to this strange and beautiful universe.
This twist on a monochromatic look, with a vibrant lavender on both lips and eyes, is really striking, especially against white lace.
Does a mirror reflect reality, or something else? According to Box, the collection was inspired by "the things we can't explain ... the place between dreams and reality."
The line includes three limited edition nail varnishes plus a top coat (aptly named Omen, Ouija, Séance, and Geist) that glow under a UV black light.
The line, which also includes an eye shadow palette and bronzer, is available starting today. Learn more and watch the campaign video here!