If you’re anything like us, autumn couldn’t come any sooner. And while we’re excited about cooler temperatures, falling leaves, and layering sweaters, blazers, and scarves, we’re even more excited about the new fall makeup collections! And this year there’s one color that’s taking center stage. Whether you prefer a subdued lilac or a deeper eggplant, purple is by far the preferred color of the season. Designers sent out model after model at the fall/winter shows showered in the hue—think Roberto Cavalli, Prada, and Louis Vuitton—and makeup collections are following suit. Everything from lipstick to eye shadow to liner is getting the royal treatment.
We suggest starting simple. A stroke of berry hued eye liner or a subtle lilac eye shadow is a pretty way to enter the trend—you can even wear a purple blush! Personally, we can’t wait to rock a rich, aubergine lip.

Featuring:
Featured Products
You Might Also Like
-
Products
TSA-Approved Beauty Products
-
Makeup
Brand Profile: Kjaer Weis
-
Liquid Foundation
Best New Anti-Aging Foundations
-
Eye Shadow
The Best Cream Eye Shadows
-
Fall Looks
Fall 2026 Makeup Trends: Velvet Skin, Smoky Eyes, and Moody Color
-
Beautylish Recommends
Transition Your Beauty Routine Into Fall
-
Bronzer
The Best Liquid Bronzers for Summer
-
Products
Beauty Survival Guide: Music Festivals
