No. 50 Serum Anti-Aging Collagen Veil Primer$48
A true beauty breakthrough. Multi-tasking, luxe, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients to nurture your skin and lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. Prepares your skin for make-up application all while diffusing the appearance of visible pores and without the product settling into lines and wrinkles.
Includes 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful Antioxidants and vitamins including Vitamins A, B5, brightening C & E! Peptides, Hydrolyzed Collagen, Silk and Niacin all work together for you all daylong, while Hyaluronic Acid provides a healthy drink of hydration your skin. Aloe, Jojoba, Licorice Root, Chamomile and Colloidal Oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful Antioxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, Talc-free, Sulfate-free and Cruelty-free.
Developed with plastic surgeons
Packed with more than 50 amazing ingredients for younger looking skin
Reduces the appearance of visible wrinkles and dryness
30 ml / 1.0 fl oz
WATER, CYCLOPENTASILOXANE, CYCLOTETRASILOXANE, DIMETHICONE, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, ISODODECANE, GLYCERIN, HEXYL LAURATE, CYCLOHEXASILOXANE, OZOKERITE, PEG-10 DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, PETROLATUM, SODIUM CHLORIDE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, POLYGLYCERYL-4 ISOSTEARATE, POLYSILICONE-11, TITANIUM DIOXIDE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, SORBITAN OLIVATE, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, DISODIUM EDTA, PROPYLENE GLYCOL, VITIS VINIFERA (GRAPE) SEED OIL, UBIQUINONE, SQUALANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SEA WATER, PUNICA GRANATUM SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ORBIGNYA OLEIFERA SEED OIL, NIACINAMIDE, MANGIFERA INDICA (MANGO) SEED BUTTER, COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL, CAFFEINE, ARGANIA SPINOSA KERNEL OIL, ARBUTIN, ADENOSINE, ANTHEMIS NOBILIS FLOWER WATER, LACTOBACILLUS, HONEYSUCKLE FLOWER, LICORICE ROOT, MORUS ALBA ROOT, PUERARIA LOBATA ROOT, SCHIZANDRA CHINENSIS FRUIT, SCUTELLARIA BAICALENSIS ROOT, SOPHORA JAPONICA FLOWER EXTRACT FERMENT FILTRATE, ILLITE, MICA, BETULA PLATYPHYLLA JAPONICA JUICE, PERFLUOROHEXANE, HIBISCUS SABDARIFFA FLOWER EXTRACT, CAVIAR EXTRACT, SNAIL SECRETION FILTRATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT, CHOLESTERYL ISOSTEARATE, CAMELLIA SINENSIS LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, ALCOHOL, ARNICA MONTANA FLOWER EXTRACT, ALCHEMILLA VULGARIS EXTRACT, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PUERARIA LOBATA ROOT EXTRACT, PERFLUORODECALIN, MORUS ALBA FRUIT EXTRACT, MAGNOLIA KOBUS BARK EXTRACT, GLYCINE SOJA (SOYBEAN) SPROUT EXTRACT, DIOSPYROS KAKI LEAF EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT, ARTEMISIA PRINCEPS LEAF EXTRACT, PENTAFLUOROPROPANE, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, STEARETH-20, MARRUBIUM VULGARE EXTRACT, PHENOXYETHANOL, GENTIANA LUTEA ROOT EXTRACT, ARTEMISIA ABSINTHIUM EXTRACT, HYDROGENATED LECITHIN, VERONICA OFFICINALIS EXTRACT, PRIMULA VERIS EXTRACT, MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT, MELISSA OFFICINALIS LEAF EXTRACT, MALVA SYLVESTRIS (MALLOW) EXTRACT, HYDROLYZED HYALURONIC ACID, COLLOIDAL OATMEAL, HYDROLYZED SILK, CITRIC ACID, POTASSIUM SORBATE, SILICA, FISH EXTRACT, BHT, SODIUM BENZOATE, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, N-HYDROXYSUCCINIMIDE, HYDROLYZED COLLAGEN, CAPRYLHYDROXAMIC ACID, MUSSEL EXTRACT, TOCOPHEROL, THIAMINE HCL, RIBOFLAVIN, RETINYL PALMITATE, PANTOTHENIC ACID, PALMITOYL OLIGOPEPTIDE, NIACIN, FOLIC ACID, CHRYSIN, CARNITINE HCL, BIOTIN, ASCORBIC ACID, PALMITOYL TETRAPEPTIDE-7,CHLORHEXIDINE DIGLUCONATE. MAY CONTAIN: RED 7 LAKE (CI 15850:1).
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We ship using FedEx Express (2 business days from order shipment date) and FedEx Ground (3-5 business days from order shipment date).Satisfaction Guaranteed
If you are less than completely satisfied with your purchase, you may return your order within 60 days (from the delivery date) for a full refund. We'll cover the cost of return shipping within the U.S..
ReviewsJoanna A. May 22, 2015
This serum/primer is exquisite. Aside from all the wonderful goodies that are in this serum, it smells delicious. I'm one that wears a primer daily, I hate touching up my make up and I have texture on my skin that I like to hide. I've tried a few serums, but some have made me break out and so I'm turned off by the idea of adding more steps to my skin care routine. I still suffer from adult acne and have the scars to prove it. The biggest difference that I've noticed when I use this product in comparison to other primers is how supple, soft and luminous my skin looks. Other primers are good at helping make up last or blurring lines, scars, etc. However, this product does that, but also makes my skin appear super healthy. As if I just chugged 2 days worth of green juices! It delivers this amazing luster to the skin, that isn't greasy or heavy, it's a beautiful speckle of light all over the face. With acne, I have to be careful about putting too much moisturizer or highlight on my skin, so that I don't draw attention to all the imperfections. As a result, sometimes my skin can look lackluster, dull or flat. The closest thing I can compare this serum to, is the Dermalogica Skin Perfect Primer Spf 30 (Age Smart). This serum moisturizes, primes, illuminates, plumps, and blurs. It is just a fantastic product, I highly recommend it to anyone looking to add a serum/primer to their routine. Not only will it brighten your skin, but it will enliven your day with its delicious smell.23 found this helpful.Trisha W. Jun 08, 2015
New Holy Grail serum/primer
I can't believe how much I love this product. Usually I need to use something for a month before I decide if I love it or not. This product had me at hello! The very first time I used it I knew I loved it! I apply it after a moisturizer and love how it transforms my skin. It's gives the skin a radiant, but not greasy finish while blurring pores and fine lines. It creates a beautiful base for liquid, cream or powder foundation and is packed with incredible ingredients like essential oils, vitamins, collagen, hylaronic acid, aloe...and the list goes on. BUT...this reached HOLY GRAIL status for me because it is literally the best product I have found for mixing with the new Cover FX Custom cover drops!!!! I have tried over 20 products mixed with my CCD's and like a lot of the combos I have found, but none look and feel as beautiful as this combo! All day long my skin looks lit from within yet maintains a beautiful finish when I pair the two and people constantly ask me what foundation I am wearing!21 found this helpful.Ann S. May 22, 2015
Primed and Ready
You won’t regret that you took care of your skin when you are old, but you might regret not doing so. (Ask me how I know!) The IT No 50 primer makes skincare so easy - combining so many skin-loving ingredients in an effective primer - that even a busy mom has time. I'm prone to breakouts so using a morning moisturizer and a primer meant I was in danger of clogged pores and then breakouts, not pretty when you are over 50. I was thrilled to discovered IT's Anti-Aging Primer, which does double-duty. Not to mention, you can instantly see and feel results, so if you are like me, and need instant gratification, look no further. It comes with a pump and dropper which means you choose how you like to apply it. I pump a couple of drops into my hands after I wash my face in the morning and gently rub into my skin and neck. It sinks right in, with no greasy residue, and has a wonderful fresh scent. It leaves my skin baby soft, prepared for foundation, but if I choose not to put foundation on, my face isn’t an oil slick the way some primers can leave you. It just has a nice glow. My skin is definitely softer after using this product regularly, as it should be with all the vitamins, antioxidants and other goodies that are in it. Just a drop or two will cover your whole face and this bottle is large enough to last a long time, making it a good bargain. I'll never go back to the moisturizer/primer routine.19 found this helpful.Janine B. May 18, 2015
Love this Serum/Primer!
This is such a neat product! It is about time a company created a serum and primer in one, so you can cut out an extra step in your beauty routine if you like to pile on products before applying foundation. There are so many amazing ingredients in this product (vitamins, antioxidants, aloe, collagen, niacin to name a few), so you really are mixing beneficial skin care full of antioxidants with primer. It's the texture of this product that really gets me! It doesn't feel like a primer, more of a pillowy, cushiony moisturizer, but when you look at the results after application it does everything you would want a primer to do, like blurs pores and fine lines. I love the anti-aging properties in this as well, so it can multi-task as an addition to your night time moisturizing routine. It contains hyaluronic acid, one of my favorite ingredients, which is super moisturizing. My skin feels so soft after applying this and takes on a healthy glow. Foundation seems to glide seamlessly over this primer and stays put all day. I highly recommend this product!13 found this helpful.Sandra S. Dec 29, 2015
Very nice quality
I really do love this serum/primer. It really feels like silk on your skin. The slight aroma scent is refreshing. I love all the beautiful ingredients in this as well. I have had it about one month now & use it daily. I have noticed that my skin does feel firmer and smoother since using this. The only con I do have is for the price range, I feel that it is on the pricey side for the small bottle. The packaging I feel could be a little better for the price range. That being said, I do love this however I feel that if you are on a budget, the higher price point with te small bottle (1oz) maybe difficult to keep up with. A little more product for that price would be great.13 found this helpful.TeamAmy Maria Y. May 21, 2015
smooth, silky, hydrating and fresh!
I've tested many many primers over the years. This rivals my fave high-end primer for the fraction of the price. I try to switch up primers every so often as my skin changes from season to season. This serum primer is SUPER-HYDRATING without making your skin oily. I have drier skin, usually quite sensitive around the nose and forehead area and this primer does a great job at keeping my moisture levels high throughout the day without any breakouts.11 found this helpful.Nadia W. May 19, 2015
The IT No. 50 Serum makes for a wonderful addition to your daily skin care regimen. It's full of natural ingredients that hydrates the skin. This product doubles as my moisturizer and primer before applying foundation. It's lightweight -- not heavy or greasy. It absorbs quickly into the skin leaving it feeling soft, supple and healthy looking. It also smells heavenly! It has a mild vanilla - orange citrus scent -- like a dreamscicle. I love this product!10 found this helpful.Asmeet S. May 26, 2015
This is a great addition to my skincare routine - especially now during the warmer weather where my skin has been feeling dry (the AC hasn't been helping too!) I use it in the morning on top of my moisturizer to prime my skin before putting on my foundation and then again at night time before I sleep - when I wake up in the morning my skin feels so hydrated and soft. It feels almost silky when applied and gets absorbed quickly into the skin. I also love the hint of citrus/vanilla - the smell is not overpowering at all and just adds a nice touch to my daily skincare ritual.9 found this helpful.Leonie K. Sep 24, 2015
Best I have used
This works instantly. It smells fresh and is easy to apply. It works well as both a primer and a serum over moisturiser or alone. I have oily skin so less is more for me. Again you use a small amount for your whole face and neck. What a great brand!8 found this helpful.Jenna G. Oct 20, 2016
I received this primer as a sample from Ulta and lemme tell you...this stuff is like heaven in bottle. It feels super hydrating while reducing pore size and fine lines. It's weird because it feels like a moisturizer yet acts as a kinda silicone primer. It's weird, but I love it. Highly recommend!7 found this helpful.