No. 50 Serum Anti-Aging Collagen Veil Primer

I can't believe how much I love this product. Usually I need to use something for a month before I decide if I love it or not. This product had me at hello! The very first time I used it I knew I loved it! I apply it after a moisturizer and love how it transforms my skin. It's gives the skin a radiant, but not greasy finish while blurring pores and fine lines. It creates a beautiful base for liquid, cream or powder foundation and is packed with incredible ingredients like essential oils, vitamins, collagen, hylaronic acid, aloe...and the list goes on. BUT...this reached HOLY GRAIL status for me because it is literally the best product I have found for mixing with the new Cover FX Custom cover drops!!!! I have tried over 20 products mixed with my CCD's and like a lot of the combos I have found, but none look and feel as beautiful as this combo! All day long my skin looks lit from within yet maintains a beautiful finish when I pair the two and people constantly ask me what foundation I am wearing!

This serum/primer is exquisite. Aside from all the wonderful goodies that are in this serum, it smells delicious. I'm one that wears a primer daily, I hate touching up my make up and I have texture on my skin that I like to hide. I've tried a few serums, but some have made me break out and so I'm turned off by the idea of adding more steps to my skin care routine. I still suffer from adult acne and have the scars to prove it. The biggest difference that I've noticed when I use this product in comparison to other primers is how supple, soft and luminous my skin looks. Other primers are good at helping make up last or blurring lines, scars, etc. However, this product does that, but also makes my skin appear super healthy. As if I just chugged 2 days worth of green juices! It delivers this amazing luster to the skin, that isn't greasy or heavy, it's a beautiful speckle of light all over the face. With acne, I have to be careful about putting too much moisturizer or highlight on my skin, so that I don't draw attention to all the imperfections. As a result, sometimes my skin can look lackluster, dull or flat. The closest thing I can compare this serum to, is the Dermalogica Skin Perfect Primer Spf 30 (Age Smart). This serum moisturizes, primes, illuminates, plumps, and blurs. It is just a fantastic product, I highly recommend it to anyone looking to add a serum/primer to their routine. Not only will it brighten your skin, but it will enliven your day with its delicious smell.

You won’t regret that you took care of your skin when you are old, but you might regret not doing so. (Ask me how I know!) The IT No 50 primer makes skincare so easy - combining so many skin-loving ingredients in an effective primer - that even a busy mom has time. I'm prone to breakouts so using a morning moisturizer and a primer meant I was in danger of clogged pores and then breakouts, not pretty when you are over 50. I was thrilled to discovered IT's Anti-Aging Primer, which does double-duty. Not to mention, you can instantly see and feel results, so if you are like me, and need instant gratification, look no further. It comes with a pump and dropper which means you choose how you like to apply it. I pump a couple of drops into my hands after I wash my face in the morning and gently rub into my skin and neck. It sinks right in, with no greasy residue, and has a wonderful fresh scent. It leaves my skin baby soft, prepared for foundation, but if I choose not to put foundation on, my face isn’t an oil slick the way some primers can leave you. It just has a nice glow. My skin is definitely softer after using this product regularly, as it should be with all the vitamins, antioxidants and other goodies that are in it. Just a drop or two will cover your whole face and this bottle is large enough to last a long time, making it a good bargain. I'll never go back to the moisturizer/primer routine.

This is such a neat product! It is about time a company created a serum and primer in one, so you can cut out an extra step in your beauty routine if you like to pile on products before applying foundation. There are so many amazing ingredients in this product (vitamins, antioxidants, aloe, collagen, niacin to name a few), so you really are mixing beneficial skin care full of antioxidants with primer. It's the texture of this product that really gets me! It doesn't feel like a primer, more of a pillowy, cushiony moisturizer, but when you look at the results after application it does everything you would want a primer to do, like blurs pores and fine lines. I love the anti-aging properties in this as well, so it can multi-task as an addition to your night time moisturizing routine. It contains hyaluronic acid, one of my favorite ingredients, which is super moisturizing. My skin feels so soft after applying this and takes on a healthy glow. Foundation seems to glide seamlessly over this primer and stays put all day. I highly recommend this product!

I really do love this serum/primer. It really feels like silk on your skin. The slight aroma scent is refreshing. I love all the beautiful ingredients in this as well. I have had it about one month now & use it daily. I have noticed that my skin does feel firmer and smoother since using this. The only con I do have is for the price range, I feel that it is on the pricey side for the small bottle. The packaging I feel could be a little better for the price range. That being said, I do love this however I feel that if you are on a budget, the higher price point with te small bottle (1oz) maybe difficult to keep up with. A little more product for that price would be great.

I've tested many many primers over the years. This rivals my fave high-end primer for the fraction of the price. I try to switch up primers every so often as my skin changes from season to season. This serum primer is SUPER-HYDRATING without making your skin oily. I have drier skin, usually quite sensitive around the nose and forehead area and this primer does a great job at keeping my moisture levels high throughout the day without any breakouts.

The IT No. 50 Serum makes for a wonderful addition to your daily skin care regimen. It's full of natural ingredients that hydrates the skin. This product doubles as my moisturizer and primer before applying foundation. It's lightweight -- not heavy or greasy. It absorbs quickly into the skin leaving it feeling soft, supple and healthy looking. It also smells heavenly! It has a mild vanilla - orange citrus scent -- like a dreamscicle. I love this product!

This is a great addition to my skincare routine - especially now during the warmer weather where my skin has been feeling dry (the AC hasn't been helping too!) I use it in the morning on top of my moisturizer to prime my skin before putting on my foundation and then again at night time before I sleep - when I wake up in the morning my skin feels so hydrated and soft. It feels almost silky when applied and gets absorbed quickly into the skin. I also love the hint of citrus/vanilla - the smell is not overpowering at all and just adds a nice touch to my daily skincare ritual.

This works instantly. It smells fresh and is easy to apply. It works well as both a primer and a serum over moisturiser or alone. I have oily skin so less is more for me. Again you use a small amount for your whole face and neck. What a great brand!

I received this primer as a sample from Ulta and lemme tell you...this stuff is like heaven in bottle. It feels super hydrating while reducing pore size and fine lines. It's weird because it feels like a moisturizer yet acts as a kinda silicone primer. It's weird, but I love it. Highly recommend!