IT Cosmetics
Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics spent years as an award-winning tv news anchor, hiding her rosacea and hyperpigmentation under layers of makeup. As a reporter and avid researcher, she devoted herself to finding the best cosmetic and skin care products available. When she couldn't find them, she partnered with leading plastic surgeons to create IT Cosmetics.
IT stands for Innovative Technology and they're all about about helping you find the right solution to all your skin care problems. These products are packed with cutting-edge, high performance skin-loving ingredients that help you look and feel great.
Get Real Results
From rosacea to dark circles, IT Cosmetics was developed with leading plastic surgeons to deliver real results for your most beautiful skin.
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IT Cosmetics
Superhero No-Tug Gel Eyeliner
$15.40 $22
6 Shades Available -
IT Cosmetics
Your Skin But Better Foundation + Skincare
$27.65 $39.50
32 Shades Available -
IT Cosmetics
Pillow Lips Solid Serum
$16.80 $24
2 Shades Available -
IT Cosmetics
Heavenly Skin One-Sweep Wonder Brush #705
$24 $48
50% Off -
IT Cosmetics
Bye Bye Under Eye Anti-Aging Concealer
Medium$16.80 - $24 $24
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IT Cosmetics
CC+ Cream with SPF 50+ Travel Size Rich
$7.50 $15
50% Off -
IT Cosmetics
Sunshine in a Compact
$34
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IT Cosmetics
Bye Bye Breakout Powder
$16 $32
3 Shades Available -
IT Cosmetics
Heavenly Luxe Complexion Master Brush #16
$40.60 $58
30% Off -
IT Cosmetics
Heavenly Luxe Plush Paddle Foundation Brush
$33.60 $48
30% Off -
IT Cosmetics
Celebration Foundation SPF 50+
$18 - $36 $36
2 Shades Available -
IT Cosmetics
Bye Bye Under Eye Concealing Pot
$14 $28
5 Shades Available -
IT Cosmetics
Confidence in a Compact Deep
$19 $38
50% Off -
IT Cosmetics
Brow Power Pomade
$16.80 $24
30% Off -
IT Cosmetics
Bye Bye Breakout Concealer
$16 - $19.20 $32
6 Shades Available -
IT Cosmetics
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
$18.90 $27
43 Shades Available -
IT Cosmetics
Heavenly Skin Skin-Hugging Foundation Brush #707
$29.40 $42
30% Off -
IT Cosmetics
Your Je Ne Sais Quoi Complexion Perfection Face Palette
$21 $42
50% Off -
IT Cosmetics
Heavenly Skin Skin-Smoothing Complexion Brush #704
$33.60 $48
30% Off -
IT Cosmetics
CC+ Cream with SPF 50+
Fair$27.65 $39.50
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IT Cosmetics
Brow Power Super Skinny Universal Dark Brown
$24
50% Off -
IT Cosmetics
Celebration Foundation
Fair$25.20 $36
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IT Cosmetics
Celebration Foundation Illumination
Rich$18 $36
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IT Cosmetics
CC+ Veil Beauty Fluid Foundation SPF 50+ Rich
$26.60 $38
30% Off -
IT Cosmetics
CC+ Veil Beauty Fluid Foundation SPF 50+ Refill Rich
$22.40 $32
30% Off -
IT Cosmetics
Your Skin But Better CC+ Illumination with SPF 50+
Fair$27.65 $39.50
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IT Cosmetics
Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+
Rich$24.50 $35
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IT Cosmetics
CC+ Eye Physical SPF 50 Color Correcting Concealer
Fair$20.30 - $23.20 $29
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IT Cosmetics
Eyelift In A Tube
$21 $30
2 Shades Available -
IT Cosmetics
YLBB Your Lips But Better Waterproof Lip Liner Stain
$14 $20
30% Off -
IT Cosmetics
Angled Radiance Crème Brush
$33.60 $48
30% Off -
IT Cosmetics
Superhero Eye Transforming Anti-Aging Super Palette
$21 $42
Sold Out -
IT Cosmetics
Confidence in a Cleanser Travel Size
$8.75 $12.50
Sold Out -
IT Cosmetics
Confidence in Your Glow
$22.40 $32
1 Palette Available -
IT Cosmetics
Bye Bye Redness Erasing Correcting Powder
$26.60 $38
3 Shades Available -
IT Cosmetics
Bye Bye Redness Skin Relief Treatment Moisturizer
$34.65 $49.50
Sold Out -
IT Cosmetics
Brow Power Powder
$16.80 $24
Sold Out -
IT Cosmetics
Bye Bye Pores Blush
Naturally Pretty$18.20 $26
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IT Cosmetics
Vitality Lip Flush Hydrating Gloss Soft Stain
$16.80 $24
2 Shades Available -
IT Cosmetics
IT'S Your Beauty Award-Winning Must-Haves Palette
$33.60 $48
Sold Out -
IT Cosmetics
Your Skin But Better Setting Spray+
$9.80 - $19.60 $14 - $28
2 Sizes Available -
IT Cosmetics
Superhero Liner
$12 $24
Sold Out -
IT Cosmetics
Heavenly Luxe Brow Power Universal Brow-Transformer Brush #21
$16.80 $24
Sold Out -
IT Cosmetics
Vitality Lip Flush Hydrating Gloss Stain
$16.80 - $24 $24
1 Shade Available -
IT Cosmetics
Your Skin But Better Makeup Primer + Oil-Free
$27.65 $39.50
Sold Out -
IT Cosmetics
Bye Bye Redness Correcting Cream Transforming Porcelain Beige
$23.80 $34
Sold Out -
IT Cosmetics
Brow Power Universal Eyebrow Pencil
$16.80 $24
Sold Out -
IT Cosmetics
Hello Lashes Clinically Shown 5-in-1 Mascara
$17.50 $25
Sold Out -
IT Cosmetics
Confidence in a Cream Hydrating Moisturizer
$49 $70
Sold Out -
IT Cosmetics
No. 50 Serum Anti-Aging Collagen Veil Primer
$33.60 $48
Sold Out -
IT Cosmetics
Tightline Waterproof Full Lash Length Black Mascara Primer
$17.50 $25
Sold Out -
IT Cosmetics
CC+ Radiance Ombre Bronzer
$23.80 $34
Sold Out -
IT Cosmetics
CC+ Radiance Ombré Blush
$18.20 $26
Sold Out -
IT Cosmetics
Hello Light Anti-Aging Luminizing Crème Stick
$16.80 $24
Sold Out -
IT Cosmetics
Hello Light Anti-Aging Powder Illuminizer
$16.80 $24
Sold Out -
IT Cosmetics
Hello Light Anti-Aging Crème Illuminizer
$16.80 $24
Sold Out -
IT Cosmetics
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
$29.40 $42
Sold Out -
IT Cosmetics
Naturally Pretty Eye Shadow Trio Matte Luxe
$18.20 $26
Sold Out -
IT Cosmetics
Naturally Pretty Eye Shadow Trio Pretty In Plum
$18.20 $26
Sold Out -
IT Cosmetics
Naturally Pretty Eye Shadow Trio Pretty In Smoke
$18.20 $26
Sold Out -
IT Cosmetics
Blurred Lines Smooth-Fill Lipstick
Je Ne Sais Quoi$12 $24
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IT Cosmetics
Heavenly Luxe Jumbo Powder #3
$40.60 $58
Sold Out -
IT Cosmetics
Heavenly Luxe Angled Radiance #10
$26.60 $38
Sold Out -
IT Cosmetics
Heavenly Luxe Pointed Precision Complexion #11
$26.60 $38
Sold Out -
IT Cosmetics
Brush Love
$13.65 $19.50
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