IT Cosmetics

Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics spent years as an award-winning tv news anchor, hiding her rosacea and hyperpigmentation under layers of makeup. As a reporter and avid researcher, she devoted herself to finding the best cosmetic and skin care products available. When she couldn't find them, she partnered with leading plastic surgeons to create IT Cosmetics.

IT stands for Innovative Technology and they're all about about helping you find the right solution to all your skin care problems. These products are packed with cutting-edge, high performance skin-loving ingredients that help you look and feel great.

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IT Cosmetics

Your Skin But Better Foundation + Skincare Medium Cool 34

$19.75 $39.50
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IT Cosmetics

Your Skin But Better Foundation + Skincare Medium Warm 35

$19.75 $39.50
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IT Cosmetics

Your Skin But Better Foundation + Skincare Medium Cool 36

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Cool 40

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Warm 41

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Neutral 42

$19.75 $39.50
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Warm 42.5

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Warm 43

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Tan Warm 44

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Cool 50

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Warm 51

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Neutral 51.25

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Warm 51.5

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Cool 51.75

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Warm 52

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Rich Neutral 53

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Neutral 58

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Cool 59

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep warm 60

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Neutral 61

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Cool 62

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Cool 63

$19.75 $39.50
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare Deep Cool 64

$19.75 $39.50
50% Off
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IT Cosmetics

Heavenly Luxe Complexion Master Brush #16

$29 $58
50% Off
IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 15.5 Light Bronze

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 21.0 Medium Tan

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 22.0 Medium Golden

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 22.5 Medium Honey

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 23.0 Medium Warm

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 23.5 Medium Amber

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 24.5 Medium Buff

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 25.0 Medium Natural

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 25.5 Medium Bronze

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 30.5 Tan

$13.50 $27
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 32.0 Tan Bronze

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 33.5 Tan Natural

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 32.5 Tan Amber

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 34.5 Rich Golden

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 35.0 Rich Amber

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 35.5 Rich

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 40.0 Deep Tan

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 40.5 Deep

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 41.5 Deep Golden

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 43.0 Deep Honey

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 43.5 Deep Sienna

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 44.0 Deep Natural

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 44.5 Deep Mocha

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 45.0 Deep Bronze

$13.50 $27
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 45.5 Deep Ebony

$13.50 $27
50% Off
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IT Cosmetics

Celebration Foundation Fair

$18 $36
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IT Cosmetics

Celebration Foundation Light

$18 $36
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IT Cosmetics

Celebration Foundation Tan

$18 $36
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IT Cosmetics

Celebration Foundation Rich

$18 $36
50% Off
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IT Cosmetics

Celebration Foundation Illumination Light

$18 $36
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IT Cosmetics

Celebration Foundation Illumination Tan

$18 $36
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IT Cosmetics

Celebration Foundation Illumination Rich

$18 $36
50% Off
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IT Cosmetics

CC+ Veil Beauty Fluid Foundation SPF 50+ Refill Rich

$16 $32
50% Off
IT Cosmetics

Your Skin But Better CC+ Illumination with SPF 50+ Fair

$19.75 $39.50
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IT Cosmetics

CC+ Eye Physical SPF 50 Color Correcting Concealer Rich

$14.50 $29
50% Off
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IT Cosmetics

Eyelift In A Tube Medium

$15 $30
50% Off
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IT Cosmetics

Eyelift In A Tube Deep

$15 $30
50% Off
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IT Cosmetics

Your Skin But Better Foundation + Skincare

$19.75 $39.50
23 Shades Available
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IT Cosmetics

Heavenly Skin One-Sweep Wonder Brush #705

$24 $48
50% Off
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IT Cosmetics

Bye Bye Redness Erasing Correcting Powder

$19 $38
3 Shades Available
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IT Cosmetics

Bye Bye Under Eye Anti-Aging Concealer Warm Deep

$12 $24
50% Off
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IT Cosmetics

Bye Bye Breakout Powder

$16 $32
3 Shades Available
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IT Cosmetics

Bye Bye Under Eye Concealing Pot

$14 $28
2 Shades Available
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IT Cosmetics

Bye Bye Breakout Concealer Deep

$16 $32
50% Off
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IT Cosmetics

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer

$13.50 - $18.90 $27
25 Shades Available
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IT Cosmetics

Celebration Foundation
Fair

$18 $36

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IT Cosmetics

Celebration Foundation Illumination
Fair

$18 $36

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IT Cosmetics

Your Skin But Better CC+ Illumination with SPF 50+
Fair

$19.75 $39.50

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IT Cosmetics

Eyelift In A Tube

$15 $30
1 Shade Available
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IT Cosmetics

Confidence in Your Glow

$16 $32
2 Palettes Available
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IT Cosmetics

Brow Power Powder

$12 $24
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IT Cosmetics

Vitality Lip Flush Hydrating Gloss Soft Stain

$12 $24
3 Shades Available
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IT Cosmetics

Celebration Foundation SPF 50+ Deep

$18 $36
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IT Cosmetics

Your Skin But Better Setting Spray+ 1 oz

$7 $14
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IT Cosmetics

Superhero Liner

$12 $24
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IT Cosmetics

Brow Power Pomade

$12 $24
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IT Cosmetics

Vitality Lip Flush Hydrating Gloss Stain

$12 $24
1 Shade Available
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IT Cosmetics

Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+ Rich

$17.50 $35
Sold Out
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IT Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

$12.50 $25
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IT Cosmetics

CC+ Radiance Ombré Blush

$13 $26
2 Shades Available
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IT Cosmetics

Hello Light Anti-Aging Crème Illuminizer

$12 $24
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IT Cosmetics

Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette

$21 $42
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IT Cosmetics

Naturally Pretty Eye Shadow Trio

$13 $26
2 Palettes Available
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IT Cosmetics

Vitality Lip Flush 4-in-1 Reviver Lipstick Stain Pretty Woman

$10 $20
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IT Cosmetics

Angled Radiance Crème Brush

$24 $48
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IT Cosmetics

Heavenly Luxe Pointed Precision Complexion #11

$19 $38
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