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IT Cosmetics
Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics spent years as an award-winning tv news anchor, hiding her rosacea and hyperpigmentation under layers of makeup. As a reporter and avid researcher, she devoted herself to finding the best cosmetic and skin care products available. When she couldn't find them, she partnered with leading plastic surgeons to create IT Cosmetics.
IT stands for Innovative Technology and they're all about about helping you find the right solution to all your skin care problems. These products are packed with cutting-edge, high performance skin-loving ingredients that help you look and feel great.
Get Real Results
From rosacea to dark circles, IT Cosmetics was developed with leading plastic surgeons to deliver real results for your most beautiful skin.
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IT Cosmetics
Superhero No-Tug Gel Eyeliner
$22
New -
IT Cosmetics
Confidence in Your Beauty Sleep Night Cream
$54
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IT Cosmetics
Superhero Eye Transforming Anti-Aging Super Palette
$42
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IT Cosmetics
Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
$29
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IT Cosmetics
Superhero Mascara Confetti Popper
$12
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IT Cosmetics
Heavenly Luxe Double Airbrush Foundation Brush
$48
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IT Cosmetics
Confidence in a Cleanser
$28
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IT Cosmetics
Confidence in Your Glow
$32
3 Palettes Available -
IT Cosmetics
Heavenly Skin One-Sweep Wonder Brush #705
$48
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IT Cosmetics
Bye Bye Redness Erasing Correcting Powder
$38
3 Shades Available -
IT Cosmetics
Bye Bye Redness Skin Relief Treatment Moisturizer
$49.50
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IT Cosmetics
Brow Power Powder
$24
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IT Cosmetics
Bye Bye Under Eye Anti-Aging Concealer
Medium$24
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IT Cosmetics
Je Ne Sais Quoi Lip Treatment
$25
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IT Cosmetics
Bye Bye Pores Blush
Je Ne Sais Quoi$26
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IT Cosmetics
Anti-Aging Armour
$38
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IT Cosmetics
Bye Bye Lines Serum
$58
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IT Cosmetics
CC+ Cream with SPF 50+ Travel Size
Fair$15
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IT Cosmetics
CC+ Vitality Brightening Crème Blush
Je Ne Sais Quoi$24
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IT Cosmetics
Heavenly Luxe Radiance Wand Brush #14
$48
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IT Cosmetics
Bye Bye Breakout Powder Translucent
$32
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IT Cosmetics
Bye Bye Breakout Powder Light/Medium
$32
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IT Cosmetics
Bye Bye Breakout Powder Tan/Rich
$32
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IT Cosmetics
Vitality Lip Flush Hydrating Gloss Soft Stain
$24
3 Shades Available -
IT Cosmetics
Heavenly Luxe Complexion Master Brush #16
$58
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IT Cosmetics
Heavenly Luxe Plush Paddle Foundation Brush
$48
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IT Cosmetics
Your Most Beautiful You Anti-Aging Face Palette
$38
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IT Cosmetics
IT'S Your Beauty Award-Winning Must-Haves Palette
$48
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IT Cosmetics
Vitality Flush Stain Stick Lip & Cheek Reviver
$24
2 Shades Available -
IT Cosmetics
Celebration Foundation SPF 50+
$36
3 Shades Available -
IT Cosmetics
Bye Bye Under Eye Concealing Pot Warm Deep
$28
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IT Cosmetics
Bye Bye Under Eye Concealing Pot Tan
$28
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IT Cosmetics
Bye Bye Under Eye Concealing Pot Medium/Tan
$28
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IT Cosmetics
Bye Bye Under Eye Concealing Pot Medium
$28
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IT Cosmetics
Bye Bye Under Eye Concealing Pot Light
$28
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IT Cosmetics
Bye Bye Under Eye Concealing Pot Deep
$28
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IT Cosmetics
Confidence in a Compact
$38
7 Shades Available -
IT Cosmetics
Confidence In A Gel Lotion Weightless Moisturizer
$36
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IT Cosmetics
Lash Blowout Mascara
$25
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IT Cosmetics
Brow Power Pomade
$24
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IT Cosmetics
Bye Bye Breakout Concealer
$32
7 Shades Available -
IT Cosmetics
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
$27
48 Shades Available -
IT Cosmetics
Your Lip-Flushing Faves
$39
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IT Cosmetics
Heavenly Luxe Must-Haves Brush Set
$75
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IT Cosmetics
Heavenly Skin Skin-Hugging Foundation Brush #707
$42
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IT Cosmetics
Heavenly Luxe Brow Power Universal Brow-Transformer Brush #21
$24
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IT Cosmetics
Confidence in an Eye Cream
$39
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IT Cosmetics
Vitality Lip Flush Hydrating Gloss Stain
$24
6 Shades Available -
IT Cosmetics
Your Je Ne Sais Quoi Complexion Perfection Face Palette
$42
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IT Cosmetics
You Sculpted!
$40
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IT Cosmetics
Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
$28
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IT Cosmetics
Heavenly Luxe You Sculpted! Contour & Highlight Brush #18
$34.50
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IT Cosmetics
Heavenly Skin Skin-Smoothing Complexion Brush #704
$48
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IT Cosmetics
Bye Bye Redness Correcting Cream
$34
3 Shades Available -
IT Cosmetics
CC+ Cream with SPF 50+
Fair$39.50
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IT Cosmetics
Bye Bye Pores Poreless Finish Airbrush Powder
$29
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IT Cosmetics
Bye Bye Pores Pressed
$30
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IT Cosmetics
Brow Power Universal Eyebrow Pencil
$24
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IT Cosmetics
Tightline Full Lash Length Black Mascara Primer
$25
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IT Cosmetics
Hello Lashes Clinically Shown 5-in-1 Mascara
$25
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IT Cosmetics
Confidence in a Cream Hydrating Moisturizer Confidence in a Cream Hydrating Moisturizer
$49
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IT Cosmetics
Celebration Foundation
Fair$36
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IT Cosmetics
Celebration Foundation Illumination
Fair$36
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IT Cosmetics
CC+ Veil Beauty Fluid Foundation SPF 50+ Rich
$38
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IT Cosmetics
CC+ Veil Beauty Fluid Foundation SPF 50+ Refill Rich
$32
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IT Cosmetics
Your Skin But Better CC+ Illumination with SPF 50+
Fair$39.50
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IT Cosmetics
Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+
Rich$35
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IT Cosmetics
No. 50 Serum Anti-Aging Collagen Veil Primer
$48
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IT Cosmetics
CC+ Eye Physical SPF 50 Color Correcting Concealer
Fair$29
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IT Cosmetics
Bye Bye Under Eye Corrector Rich
$29
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IT Cosmetics
Eyelift In A Tube
$30
4 Shades Available -
IT Cosmetics
Liner Love
Black$24
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IT Cosmetics
Superhero Mascara
$25
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IT Cosmetics
Build-A-Brow
Gray$24
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IT Cosmetics
CC+ Radiance Ombré Blush
$26
2 Shades Available -
IT Cosmetics
Hello Light Anti-Aging Luminizing Crème Stick
$24
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IT Cosmetics
Hello Light Anti-Aging Powder Illuminizer
$24
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IT Cosmetics
Hello Light Anti-Aging Crème Illuminizer
$24
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IT Cosmetics
Vitality Cheek Flush Powder Blush Stain
Magical In Mauve$24
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IT Cosmetics
Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
$42
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IT Cosmetics
Naturally Pretty Eye Shadow Trio Pretty In Amber
$26
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IT Cosmetics
Naturally Pretty Eye Shadow Trio Matte Luxe
$26
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IT Cosmetics
Naturally Pretty Eye Shadow Trio Pretty In Plum
$26
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IT Cosmetics
Naturally Pretty Eye Shadow Trio Pretty In Smoke
$26
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IT Cosmetics
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
Je Ne Sais Quoi$20
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IT Cosmetics
YLBB Your Lips But Better Waterproof Lip Liner Stain
Je Ne Sais Quoi$20
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IT Cosmetics
Blurred Lines Smooth-Fill Lipstick
Je Ne Sais Quoi$24
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IT Cosmetics
Angled Radiance Crème Brush
$48
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IT Cosmetics
Heavenly Luxe Airbrush Powder & Bronzer #1
$48
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IT Cosmetics
Heavenly Luxe Dual Airbrush Concealer #2
$24
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IT Cosmetics
Heavenly Luxe Jumbo Powder #3
$58
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IT Cosmetics
Heavenly Luxe French Boutique Blush #4
$34.50
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IT Cosmetics
Heavenly Luxe No-Tug Dual Eyeshadow #5
$24
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IT Cosmetics
Heavenly Luxe Complexion Perfection Brush #7
$48
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IT Cosmetics
Heavenly Luxe Wand Ball Powder #8
$48
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IT Cosmetics
Heavenly Luxe Mega Fan #9
$48
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IT Cosmetics
Heavenly Luxe Angled Radiance #10
$38
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IT Cosmetics
Heavenly Luxe Pointed Precision Complexion #11
$38
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IT Cosmetics
Heavenly Luxe Build-A-Brow Brush #12
$24
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IT Cosmetics
Tightliner 10-In-1 Dual-Ended Brush #13
$24
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IT Cosmetics
Brush Love
$19.50
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IT Cosmetics
Your Skin But Better Setting Spray+
$14 - $28
2 Sizes Available -
IT Cosmetics
Lash & Glow Superpowers
$29.50
Returning Soon -
IT Cosmetics
IT's Your Confidence Superpowers!
$95
Returning Soon -
IT Cosmetics
Brow Power Super Skinny Universal Dark Brown
$24
Sold Out -
IT Cosmetics
Tightline Waterproof Full Lash Length Black Mascara Primer
$25
Returning Soon -
IT Cosmetics
Brow Power Waterproof Perfector
Dark Brown$24
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IT Cosmetics
Brow Power Lift Pencil
$24
Sold Out -
IT Cosmetics
CC+ Radiance Ombre Bronzer
$34
Returning Soon -
IT Cosmetics
Naturally Pretty Eye Shadow Trio Pearl Luxe
$26
Sold Out -
IT Cosmetics
CC+ Lip Serum
Live$24