Vibrant color and healthy, salon-fresh shine.


Cleanse

Shampoo for Beautiful Color

An ultra-gentle cleanser for ultra-beautiful color. Extend the bright, happy life of your dye with high-tech ingredients that target damage with intense moisture while protecting against the elements. For daily use.

8.5 oz

$46

Bright Blonde Shampoo for Beautiful Color

Illuminate blonde and silver hair with this gentle, revitalizing shampoo. Pure violet pigments correct brassy and yellow tones while brightening natural highlights for hair that is healthy, shiny, and lit from within. Sulfate-free. For daily use.

8.5 oz

$46

Silverati Shampoo

Specially formulated for grey, white, and silver strands, this illuminating shampoo undoes dullness and yellow tones, revealing softer, brighter, and perpetually vibrant hair.

8.5 oz

$46

Condition

Conditioner for Beautiful Color

This rich, restorative conditioner extends the life of your dye while soothing over-processed, color-treated hair. Enhanced environmental protection keeps color-sapping UV rays at bay. For daily use.

6.8 oz

$48

Bright Blonde Conditioner for Beautiful Color

Restore brightness and shine to blonde and silver hair. This deeply nourishing violet conditioner corrects brassiness and yellow tones while imparting strength, softness, and sheen. Use after you cleanse for true hair enlightenment.

6.8 oz

$48

Silverati Conditioner

This brightening and intensely hydrating conditioner banishes dullness and yellow tones while restoring youthfulness, elasticity, and shine to white, grey, and silver hair.

6.8 oz

$48

Style

Silverati Illuminating Pomade

Texture and control are yours with this nourishing pomade, specifically formulated for silver, grey, and white tones. Silver pigments highlight and add glossy shine while conditioning agents strengthen damaged strands.

1.7 oz

$39

Treat

Masque for Beautiful Color

Add life and shine to your hair with the latest color-maintenance technology. Cuticle-enriching conditioners, color-protecting UV filters, and next-generation biopolymers supercharge this restorative masque with color-enhancing and frizz-taming power.

5.9 oz

$63

Glaze for Beautiful Color

A high-gloss top coat for hair, this conditioning glaze imparts intense shine, brightens color, and silkens strands for lit-from-within luminosity. Use once a week after cleansing instead of conditioner.

5.9 oz

$58

Split End Seal

Gone are the days of choosing between beautiful color and lusciously healthy hair. This serious silkening serum and split-end mender is clinically proven to restore, fortify, and preserve tresses of every shade. Smooth over the ends of damp or dry hair and style as usual.

1.7 oz

$48

Bright Blonde Radiance & Repair Treatment

Step into the light with this restorative silkening treatment, specially formulated for blondes. Botanical extracts repair and prevent damage, brittleness, and split ends while violet pigments restore a non-brassy tone. Mist through clean, damp hair and rinse after one to three minutes.

6.8 oz

$58

Bright Blonde Essential Priming Serum

Inspired by skincare, this lightweight serum replenishes moisture, eliminates brassiness, and provides 450°F heat protection. Violet and pearlized pigments reveal visibly brighter blonde hues instantly and over time. Hair is left protected, touchably soft, and lit from within.

3.4 oz

$42

Bright Blonde Sun Lightening Mist

Create natural-looking highlights through heat from the sun or a hair dryer. This hydrogen peroxide-free formula harnesses the power of natural plant, flower, and fruit extracts to gradually lighten hair while adding weightless moisture, shine, and UV protection for optimal hair health.

3 oz

$38

Silverati Illuminating Treatment Masque

Transform grey, silver, and white strands with this powerfully moisturizing hair mask. It restores strength, elasticity, and shine while correcting yellow tones, leaving locks beautifully illuminated.

5 oz

$63