Editorial
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Trend Forecast: 2026 the Year Bold Color Makes a Comeback
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Top Tools with Sonia G. and Makeup Artist Tor Torre
In her continuing series, makeup brush entrepreneur Sonia G. speaks with successful MUA Tor Torre about his favorite brushes.
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Inside Lucky Bag 2026: An Interview with Illustrator Min Heo
Min Heo shares her creative process, favorite lucky symbols, and what she’s manifesting for the new year.
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Give Beauty, Give Hope: Inside Our Lucky Bag 2026 Program
Discover how every Get One, Give One Lucky Bag helps uplift at-risk youth through community partnerships in the Bay Area.
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The Ultimate 2025 Holiday Gift Guide, Based on Hair Type
Help your loved ones treat their hair concerns with these curated hair care gift sets.
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The 7 Best Eye Shadow Palettes for the Holidays
You asked, we answered: These are the perfect eye shadow palettes for festive holiday looks.
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7 Holiday Gifts for People That You Don’t Know Well
These affordable gifts are sure to impress the people you barely know without breaking the bank.
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Best Holiday Beauty Gifts Inspired by Zodiac Sign
From Capricorn to Sagittarius, here’s how to shop for each astrological sign this season.
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10 Beauty Gifts Under $30 That Look Way More Expensive
Thoughtful, elevated, and under $30, these beauty gifts feel special without stretching your budget.
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Special Stocking Stuffers They’ll Actually Use
Don’t underestimate the power of stocking stuffers—these special surprises just may surpass the gifts under the tree. Don’t say we didn’t warn you.
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You'll Actually Save Money by Buying These Limited Edition Sets
Lucky for you, we already did the math. Here are the 14 holiday value sets worth the price tag.
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Meet My Holy Grail Products for Locking in Smooth, Hydrated Skin
This TikTok viral pair cracks the code to a flawless base and long-lasting makeup on all skin types.
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Beauty Gifts Sets So Gorgeous, You Don’t Have to Wrap them
Skip the wrapping paper. These beauty gift sets are so perfectly packaged, you can put them right under the tree.
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The New Standard in Breast Skincare Starts with SAVOIR
Meet the founder redefining breast skincare with a fast-absorbing serum, clinical results, and education baked into the ritual.
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Best Beauty Gifts 2025: Affordable Finds and Luxury Upgrades
Beauty gifts that impress whether you’re saving or splurging.
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How to Update Your Skincare Routine In Your 30s
Collagen loss, dryness, fine lines—here’s how to future-proof your routine.
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5 Tips for Handling Heavy Halloween Makeup Looks
Transforming into your favorite look shouldn’t come at the expense of your skin. Here’s how you can keep your complexion glowing, healthy, and irritation-free during spooky season.
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Dry Cleansing: The Easiest Way to Melt Away Makeup
Gentle, nourishing, and surprisingly effective—here’s why you may want to start dry cleansing.
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K-Pop Demon Hunters Halloween Makeup
Step-by-step looks for Derpy, Zoey, Mira, and Rumi—with product picks and placement tips.
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12 Best Beauty Gifts to Send Friends This Halloween
Surprise your friends with a scary good Halloween gift based on their zodiac signs
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