Benefit New Eyeliner Coming Soon.

6

Sort By

Jun 13, 2014

Erin W.

Hey guys! so about a week ago I was getting my eyebrows done at ulta by a girl who works for benefit. She leaked me some information. so apparently benefit has been working on an eyeliner for 5 years now that is better than ever. it completely water proof and you can only get it off by using the remover that comes with the kit! how cool??! is this true?

Jun 13, 2014

Symone B.

The push up liner? http://youtu.be/dW_oRNYY3FU.

Jun 13, 2014

Erin W.

Yess! oh my gosh I want some so baddd!

Jun 13, 2014

Marleen B.

I saw it yesterday on Qvc. Qvc is selling it before the retail stores.

That's pretty cool :) I'm excited, benefit usually makes great products.

Jun 13, 2014

Kristina C.

Yesss so excited :)

Jun 13, 2014

Marleen B.

Now that I think of it, it might have been HSN, not Qvc.

Jun 13, 2014

Marleen B.

I just checked & Hsn is selling it as a pre-order.

Jun 13, 2014

Tracy W.

I love it I received a sample! it's dry the first time you apply but after that it's amazing. it's very pigmented which makes it difficult to remove..took me forever to get it off and I still woke up with a little bit of black around my eyes

Jun 13, 2014

Elisa E.

I came across a bunch of reviews/first impressions of this last night on YT, they're saying it's set for in store release June 27th or 28th. After watching the reviews I have to say I'm not at all impressed :/ Seems like a good/cool concept but the formula needs work.

(I had no intention of buying this, I have a HG eyeliner anyway but stumbled across this and like to keep somewhat up to date on new MU products)

Jun 13, 2014

Naz L.

I loved it and I didn't find it difficult to remove but many people complained that it was hard to remove so they made a they're real remover

Jun 13, 2014

Naz L.

By the way I removed it with baby oil.