Cruelty Free Makeup and Parent Companies.

Jan 7, 2016

Kendra H.

I think it's important to buy from cruelty free brands even if the parent company tests. Why? Because that's showing the parent company we WANT cruelty free products. If we aren't buying they're just assuming they need to change something about that particular brand. So, if you like the makeup and THAT brand's products are cruelty free I think it's a good thing to buy from them. I'm also aware that so many brands are owned by the giant parent companies. Some you wouldn't even expect to be owned. Probably 90% of the time when you buy from a brand you're also funding a parent company you may not agree with. I find it almost impossible to avoid and I also want to send a message. I want to make the cruelty free brands so popular that the parent company HAS to look at what's different and if they then change their policies how many brands does that then change? I know people have mixed feelings about this and I was wondering what everyone's thoughts were?

Jan 7, 2016

Kaitlin M.

I actually never thought of it this way...but you're absolutely right. I wish I knew who owned who at this point. I was trying to explain it to friends and family. It's honestly hard to buy from a 100% cruelty free brand. I own nothing from Loreal because I have heard they are the worst with animal testing. But now, they own my favorite brands that don't test. I wish they could stop animal testing. If one brand doesn't test on animals, why can't they all follow that?

Jan 7, 2016

Justine S.

I don't know if I believe that cruelty free brands owned by larger parent companies that aren't cruelty free are actually cruelty free.

Jan 7, 2016

Amy H.

I think the brand is still cruelty free (e.g. body shop is cruelty free but owned by loreal). I guess it's up to each person to decide how they feel. I still use body shop products because nothing works with my skin like their vitamin E range does. if there was a 100% vegan option that worked with my skin then I would definitely choose that over the body shop but you can't be perfect.

Jan 8, 2016

Nina H.

I do my best not to buy products from brands with a parent company that tests on animals. I don't want non-cruelty free brands to indirectly get any of my money. There are plenty of independent make up/skincare/etc. brands out there so I don't feel it's necessary to stick with brands that aren't 100% cruelty free. You can say, "probably 90% of the time.." but I think it's important to thoroughly research the many options out there before settling with brands that aren't totally cruelty free. I do agree that it's a tricky line to walk, but I personally feel that businesses take the biggest hit when customers stop buying from them all together. :)

Jan 11, 2016

Tori G.

I've actually thought of this, and so far I've been using up the makeup I've already had and when I buy makeup now I make sure it's cruelty free and vegan because a lot of companies use animal fats in there makeup as well.

Jan 11, 2016

Kylie S.

Wet n wild is a cruelty free brand that I love! Also good prices!