Infuse your lashes with superhero powers in just one coat! Formulated with Elastic Stretch Technology, this volume-boosting, lengthening, and ultra-conditioning mascara takes sparse, limp lashes to extraordinary new heights. The super-buildable formula puts lash power at your fingertips—just brush on more coats for miraculous volume, definition, and length.
Nestle the brush into the base of your lashes. Sweep up from roots to tips, gently wiggling as you go to coat every lash. Apply additional coats for more dramatic results.
Watch how IT Cosmetics' Superhero Mascara transforms your lashes with their proprietary elastic stretch technology.
It's been clinically shown to give you your strongest, longest, thickest, and most defined lashes!
AQUA/WATER/EAU, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
Beautylish offers free shipping to the U.S. on all orders $35 and up. For all other orders, we offer $5 flat rate shipping.
We ship using FedEx Ground (3-5 business days from order shipment date).
If you are less than completely satisfied with your purchase, you may return your order within 60 days (from the delivery date) for a full refund. We'll cover the cost of return shipping within the U.S..
Wow... I've been using this mascara for a few weeks and someone I know asked me if I started using latisse (a prescription that grows your eyelashes). It legitimately does everything it says, no false marketing here. I'm obsessed with my fluttery lashes. It doesn't create that tarantula look either.. Just adds insane volume and length. I also like that it doesn't smudge by the end of the day.
I have to agree with some of the other reviewers here--this mascara provides length to your lashes but not a lot of volume. I have short lashes that could benefit from volume as well as length, so when I heard that IT Cosmetics was launching this mascara, I was excited to try it out. It's an OK mascara and if your lashes are medium-to-long, be prepared to look like you're wearing falsies. I tried different techniques to try to get volume from this mascara wand, but as I've already mentioned several times, it works best for length and not for volume, as advertised.
Love it!!! It makes such a difference! I never put mascara on bottom lashes, but this one is amazing. It doesn't smear, or clump. I will repurchase this when I run out of my sample size
so - i wanted to love this after reading all the stellar reviews. i've tried so many high end and drug store faves, plus all the youtube hypes... lots of hits and misses. i was hopeful!
now this one was amazing out of the package, for the first week or two. my lashes looked great - volume, length, good brush, no clumping or flaking. Yay! BUT THEN, a couple weeks into it, there seemed to be always be a TON of extra product every time i removed the wand. I tried wiping the excess against the rim, then later on a tissue - either way it was time consuming and i was left with random clumps from too much product - not to mention wasting all that wiped-off product. i assume this is because the small rubber ring on the inside isn't designed well enough to remove the right amount of product as you pull the wand out. so sad.
i've tried to make this work for a few weeks, but the constant wiping and fussing to get off the extra product..... ain't nobody got time for that.
This stuff is amazing. I used three coats and had significantly longer eyelashes with no clumping. It is an easily buildable product. It lasts until you take it off. I used coconut oil, and lost no lashes, just mascara. I am impressed.
I am usually not a fan of IT Cosmetics mascara because other than tightline they all irritate my eyes and I can't wear them. So I am happy to report that the formulation of Superhero doesn't cause any problems for my sensitive allergy prone eyes! I found that the product started working much better for me after it had been open for a week or two. The first week I used it I found it to be to wet, blobby and messy. But now I love it and can't believe how much thicker and longer my lashes look. If I use 3 coats it looks like I legit have falsies on. I prefer the look of 2 coats and feel like that is the perfect amount of lash drama for my eyes! So if you have had bad luck with IT Mascara in the past like I have give this one a try!!!
I was so excited to receive my SuperHero Mascara I just could not wait to put it on! My first application of the product was clumpy and blobbed my lashes. So I cleaned off my lashes and tried again, nope, still clumpy. When done my eyelashes looked like they were glued together and the tips were laden with clumps of mascara. Disappointed to say the least ...
Absolutely does what it says, but design gets in the way -- shape of the wand makes it bit clumsy to apply. Love it still, but think a finer brush would have made it wonderful.
So I never write reviews but this product did nothing for my lashes. Generally im a zoomlash/telescopic type girl but i wanted to give this a try. It created separation but the volume was lacking
This mascara is a must have!!!! I had never heard of It Cosmetics so i kinda hesitated about buying products. I fell in love ! This mascara is everything no clumps lengths eyelashes its just wonderful !