Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette$29.40
Truly a beauty breakthrough! These 14 luxe matte Anti-Aging shadows were developed with leading plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids. With the tap of a brush, each shade can transform from matte to pearl with our proprietary transforming pearl shade! So whether you love matte or pearl, you have the best of both worlds! All shades can also be used wet or dry as shadows or liners.
It’s a total beauty must-have that includes all the naturally pretty, universally flattering shades you need to take you from day to night, no matter what the occasion. Formulated without talc, these shadows are designed to make your lids look younger instead of older and are formulated with lid-loving ingredients including Peptides, Collagen, Silk and Antioxidants!
First ever transforming matte to pearl eyeshadow palette!
Can be used wet or dry as shadow or eyeliner
56 possible colors (matte, pearl, wet, dry) with endless combinations!
Transforming Pearl Shade: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/water/eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (Ci 77499).
Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/water/eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499, Ci 77492, Ci 77491), Manganese Violet (Ci 77942), Ultramarines (Ci 77007)].
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ReviewsTrisha W. Sep 11, 2015
Matte formula + anti aging technology makes this a win for mature lids!!!
Ok ladies...for those of you with lids that are sagging, textured or mature this is a great shadow palette for you! Shimmer shadows just accentuate the above issues and can tend to crease, smear or transfer. Which is why an all matte palette is ideal!!! Now typically matte shadows are tricky because they are often patchy or to powdery and difficult to work with. Not the case with this palette. The shadows are buttery, smooth and blend easily (so no more harsh tugging to get the matte to blend in the crease). The shade range includes warm and cool tones and is perfect for natural daytime looks and smokey evening looks. Wether you are looking for another palette to add to your collection or just looking for one good palette that does everything you won't be disappointed with this one. Not to mention the 42.00 price point is affordable and when you include the transforming pearl shade you went up with so many shades and finishes. Swatches (L to R) sheer joy, soft light, warmth, soulful, mocha, violet, midnight, noir, love, sunrise, sunset, all heart, java, iconic, transforming pearl.43 found this helpful.Nadia W. May 28, 2015
Move over MAC, Make Room for IT
Ladies, I have been a Gucci, MAC and Urban Decay diehard when it comes to shadow colors. I thought nothing else would compare. Because I have liked other IT Cosmetics (e.g., CC cream, celebration foundation, tightliner), I decided I would try this palette. My initial reaction was that the nude colors would be too light for my skin tone, however, I was really pleasantly surprised. The colors are gorgeous! Great pigment, goes on silky and lasts ALL day without a primer. Gives a beautiful natural look. Love the color combinations you can create; It's virtually goof proof. Fantastic with nude lip colors. I use Kevin Aucoin's 'Enduring' and top with his 'Vesuvian' lip gloss or Tom Ford's 'Pink Dusk'. Lip liner: Gucci's 'Rose Dragee' or MAC's 'Cork'. Cheek color, my new obsession is Hourglass - 'Diffused Heat'! These colors look great with every skin tone. Oh well, I have yet another edition to my eyeshadow collection.20 found this helpful.Nicole A. May 29, 2015
So lovely this palette
So after being introduced to the IT cosmetics line I did a little reading and this beautiful palette caught my eye. I'm an eyeshadow junkie so of course I had to try this out. The packaging is luxurious baby pink fuzzy felt and made to be very durable. The real luxury is inside though!!!! I'm normally not a real neutral person but again when reading about this pallette I discovered that they were wet/dry formulas which are my absolute favorite kind of shadows. These colors are more then neutral, there is colors for every skin tone and preferences in here. The pigmentation is out of this world, for ex I used soft light and sheer joy as a transition shade and a highlight without wetting and they showed true to color in one deep sweep of my brush. But when wet watch out these shadows become supercharged. I would have to say that out of the few (maybe dozen lol) neutral palettes I own this one is by far my favorite. No fall out and superior color that lasts all day and night. IT please make an avant-garde type pallette eventually because as a die hard color fan I can only imagine the quality it will have (:13 found this helpful.Daniela P. Dec 07, 2015
Not worth the hype
I was disappointed with this palette overall. The shadows are not as pigmented as I expected, and the swatches that you see online are deceiving. You definitely need an eye shadow primer to get good colour payoff. My test for a quality eye shadow is the tap test- if you load the brush with product and then tap and it makes a cloud of powder, with very little if any left on the brush, then it's a no in my book... I find the lighter shade all look the same, and don't really provide enough distinction on the lid. One good creamy bone shade is enough. The pearl shade is undetectable and MAC Vanilla pigment or Nylon is much better, in my book. MAC shadows are better than these. i think Java and Sunrise are nice, but nothing special. I also think the packaging is a big no-no as it will look dingy really quickly.10 found this helpful.Michelle D. Dec 17, 2015
wanted to love--because in love with everything IT
Beautiful shades and really nice texture etc ...But not appreciably softer, finer, or less chalky than other (admittedly high end) powder shadows. Please, wonderful IT, create a soft but lasting cream shadow palette that will truly address & transform (as you do!!) uneven skin tone/texture, broken capillaries, dry lids--oily crease, 'mature', 'crepey, skin etc... (not asking much...just the earth and stars...7 found this helpful.Louise M. Feb 19, 2017
My ONLY palette now
I was sceptical about the claims. I'm over 50 and I've tried just about every shadow palette around (Kat Von D, Anastasia, Tarte, Cargo, Jane Iredale etc) - I'm a makeup junkie. For sheer wearability and longevity, this beats them all. It does not crease, although I do wear a primer. The colours are light but very buildable if you want to go glam. I tend to wear the mattes on their own and put the transforming pearl in my inner corners and under my brow bone. For extra oomph at evening functions, I spray some Fix Plus on the brush and use the colours wet. Seriously, for a mature woman - this is definitely worth the purchase.6 found this helpful.Shelley W. Oct 12, 2015
If you overblend it will turn into a muddy mess so I usually like using the colors in this palette as either crease colors or for the outer eye but I do not create complete eye looks using this palette. The transforming shade I actually use it on my brow bone instead of using it on the matte shades to turn into shimmering shades because I find that after five hours it fades away. I'm pretty happy with this palette since finding alternative uses for it.6 found this helpful.Kelly F. Jun 20, 2015
I saw this palette and instantly felt the need to buy it. Kudos on the color selection as its a natural palette that has been amped up. The pallette can be used in so many ways and has more "life" to it versus all other neutral palettes. The finish of these are like no other, there is nothing chalky and drab about these colors at all. it has a "glow" to them, but they are not shimmer or sparkly...they just make your lids look healthy! Beautiful design, I would love to see some additional palettes come out by It Cosmetics, the quality is great!!!5 found this helpful.Sabine S. Feb 17, 2016
I got so lucky today. I have purchased several items at beautylish and all of them are so amazing, like this pallette! I truly love my urban decay naked pallettes, but this one beats them all. Of course i haven't tried all of the colours yet, because i have received them today, but they blend so easyly and the pigmentation is so great and too: After applying i went to my workout. After my workout (and i sweat a lot) the eye make up looks just the same like i have just put in on. Of course i used a lid-primer. I'm looking forward on tomorrow when i can try another makeup with this pallette.4 found this helpful.Tabitha B. Feb 05, 2016
What a cool idea
This does what it says. Very blendable, silky colors. No creasing. It has a bit of fallout but dont they all, not a big messy deal by any means. To achieve the pearl look tap your brush in a regular color, then before you apply it tap your brush again in the pearl pan and magic! Now this is a natural palette so the colors are not super highly pigmented but they are buildable so you could go bold if you wanted. Very nice little palette here. I'd love an all warm palette to come out I'd be all over it.4 found this helpful.