Hello Lashes Clinically Shown 5-in-1 Mascara$25
Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara!
Get the Look of False Lashes Naturally
One simple step to get you the look of false lashes in an instant. See how you can quadruple the volume of your lashes with Co-founder of IT Cosmetics, Jamie Kern Lima.
WATER, BEESWAX, COPERNICIA CERIFERA (CARNAUBA) WAX, DIMETHICONE, PVP, STEARIC ACID, GLYCERYL STEARATE SE, SORBITAN STEARATE, POLYBUTENE, OLEIC ACID, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, CHLORPHENESIN, PANTHENOL, ASCORBYL PALMITATE, DISODIUM EDTA, EUTERPE OLERACEA FRUIT EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, COCOYL HYDROLYZED COLLAGEN, HYDROLYZED WHEAT PROTEIN, LAUROYL LYSINE, BIOTIN, SERENOA SERRULATA FRUIT EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, GLYCERIN, MYSRISTOYL HEXAPEPTIDE-16, ARGININE, MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT, LECITHIN, PHENOXYETHANOL, CAPRYLYL GLYCOL, POTASSIUM SORBATE, HEXYLENE GLYCOL MAY CONTAIN: IRON OXIDES (CI 77499)
Shipping & ReturnsFree Shipping
Beautylish offers free shipping to the U.S. on all orders $35 and up. For all other orders, we offer $5 flat rate shipping.Fast Delivery
We ship using FedEx Express (2 business days from order shipment date) and FedEx Ground (3-5 business days from order shipment date).Satisfaction Guaranteed
If you are less than completely satisfied with your purchase, you may return your order within 60 days (from the delivery date) for a full refund. We'll cover the cost of return shipping within the U.S..
ReviewsBritnee K. Jan 17, 2016
Beautiful mascara unless your eyes tend to water
I received this mascara in my 2016 Lucky bag (amazing this year!) I was so excited to try this mascara due to loving anything IT cosmetics. Well to my surprise this stuff was amazing, my lashes were so full and long with just one coat. I didn't think I would like the brush but was pleasantly surprised how full the brush made my lashes look. I almost felt like it looked like I was wearing fake lashes. The only problem is the formula it needs to be revamped needs to be waterproof. I don't wear waterproof normally but the first day I was wearing this mascara I had to stop at the gas station as I was filling up my eye started to water a little, watery eyes are normal for me but what happened next was a complete shock...I jumped back in my car to see the mascara had run completely down my face. The crazy thing is I have never experienced anything like this before and only thought it happened in the movies (seriously). I was away from home and had to clean up my face with baby wipes, what a joke it was like paint running down my cheek and nose. Absolutely horrible! Today I thought I would give it another try...Same thing ugh! I'm going to attach a photo because I love the look, only one eye has mascara on, what a huge difference and with only one coat, absolutely amazing but not if its going to run down my face like paint if my eyes tend to water. IT cosmetics please fix this problem.17 found this helpful.Victoria D. Jan 11, 2013
Where did this brand come from and why am I just discovering it now?!
I got this mascara in a mascara sampler set, and really didn't think anything of it at first. Didn't recognize the brand, didn't expect to be impressed or anything. I decided to give it a shot, since I had it, figured why not? And I was definitely amazed. This mascara does an amazing job at lengthening, separating, and giving volume and definition to my lashes. Basically everything I could ever ask for from a mascara. It doesn't not flake or smudge on me through out the day, nor is it impossible to remove at the end of the night! I'm typically a fan of rubber bristles in the first place, but this one also has the rounded bristle tip, which is perfect for acheiveing even more lift, and getting those tiny inner corner lashes. All in all, extremely impressed with this mascara, definitely makes me want to look into this brand even further!14 found this helpful.Terra T. Dec 04, 2015
Finally a mascara that does what it promises to do! I have tried so many "lash thickening" or "lengthening" mascaras only to realize I'd still need false lashes to get the look I really wanted... This mascara makes falsies a thing of the past for me... I'm sure anyone using falsies will love the results even more!11 found this helpful.Alexander A. May 18, 2015
Extreme pigment, not much lengthening
What I love about this mascara is how black and pigmented it is, The brush is functional because you have the smaller spikes towards the end of the wand to get the inner corner of the eyes. I noticed that the mascara didn't provide extreme length but it did add a lot of pigment and thickness to the lashes which creates a very sultry lash look. Not waterproof but wears great9 found this helpful.Trisha W. Jun 08, 2015
Mascara fail for me
I love IT Cosmetics, so naturally I wanted to love their mascara...however I didn't feel like this product lived up to any of it's claims. It transferred to my lash line, flaked off during the day and by the end of the day was smudged all over my under eye. I also felt like it was so goopy coming out of the tube. It's one redeeming quality is that it is one of the blackest black mascaras I've found. But it's a fail for me, which is a bummer because tight line is so amazing!!!5 found this helpful.Megan M. Jun 03, 2015
THIS MASCARA WILL HOLD YOUR CURL!
I am so pleased with this mascara! Its gives me a ton of length and volume! I love the brush because it really separates the lashes, but I'm not a fan of the ball tip on this one. I've tried other mascaras with the ball tip and liked them, but this one catches too much product on it. I just steer clear from that part of the brush when applying, since the other part already does an amazing job separating my lashes alone. Its extremely pigmented and doesn't flake. I don't apply this to my bottom lashes though because it does bleed and takes awhile to dry. I wear false lashes a lot since my lashes are sparse and they also grow down wards. With that being said, I really appreciate a mascara that can give me length and especially hold a curl! This mascara does exactly that. I've tried many mascaras that look great at first, but once dry my lashes fall flat. Not this one! It holds the curl all day! Overall, great mascara and a must have for me!4 found this helpful.Morgan B. Jun 16, 2013
Tried it once, and I'll try it again!
My Mom suggested this mascara for lengthening and at first I wasn't too thrilled. The brush is a bit strange because it has the ball tip at the end. But, it has a purpose! The mascara itself is really thickening and makes lashes look super dark and long and fluttery. The ball tip is really useful when getting the lower lashes coated, which most mascaras are terrible at. It is a bit expensive, and personally it didn't last very long before it began drying out, but if you want fast results I suggest 2-3 coats of this.3 found this helpful.Nadia W. May 28, 2015
Ladies and gents, I really am a fan of IT cosmetics. I am loving the tightliner this company makes. It is amazing! So naturally I wanted to try the 5-1 mascara. I wanted to be excited about this product, but I was actually underwhelmed. It cakes and smudges. I plan to return it.2 found this helpful.